Author Archives: admin

2016 wrap-up

You can read who all the winners of the 2016 Sockies were here.

Sockies 2017 – What are the details?

Follow us on Twitter to get all the updates of when Sockies 2017 is on.
Our mailing list is where you’ll first hear of the 2017 Sockies. It’s up to you to keep yourself informed via these two outlets about the event.

Want to be a sponsor for Sockies 2017?

We’re starting to look for suitable sponsors for the 2017 event too. If you want your name and logo in front of 500 of the best people that work in social and digital in Ireland then fire us an email: Headline and category sponsorships are available.

Thank you to

A bit like a restaurant suppliers list, we’d like to thank:

M.C. Duties – Rick O’Shea
Brian Greene, Vanessa Greene – Sound
PH Systems – AV
Rob Guiton, Stephen Rodgers, Darren Conway – Videos
Made in Hollywood – 3D Signs, styrofoam props
Hollywood LED Letters (not related) – Light up Signs
Andrew Mangan – Voice Overs
Charles O’Sullivan – Sugar Distribution
Lidija Vasiljeva – Logos, graphic design.
Anne Sexton – Photography Coordinator
Kasia Janus, Antony Ramirez Ferrigno, Premkumar Kanmani – Coordinators for The Sockies.
Mary Molloy – Social Media Pilot

All our dozens and dozens of judges who make sure all the entries are judged fairly.

Thanks too to the teams from Maximum Media and Radical for entertaining us with their lip-sync battles and showing the few 100 people who were never at a Sockies, what the spirit of the event is about.

2016 Details

Here are the categories. We have 22 that you can take part in.

The event takes place in the RDS on May 25th 2016.

Contact if you want to sponsor. Note: Sponsors can’t be nominated, nominees can’t be sponsors. You can’t buy a trophy at these awards.

2015 Maximum Media Sockies Winners

Winner photos. Winners have permission (once attribution given) to use these photos.

Winners of: 2015 Maximum Media Sockies

Maximum Media 2015 Sockies winners

1. Use of Facebook by a Small Business (In-House team managed)

2. Use of Facebook by a Medium+ Business (In-House team managed) – Sponsored by Strata3

Aer Lingus

3. Use of Facebook by a Business/Brand (Agency Run)

SPAR Ireland

4. Use of Facebook by a Media Organisation

5. Use of Facebook by a Non-Profit/Organisation

Dublin Zoo

6. Best Business Twitter account – Agency Run

Littlewoods Ireland

7. Best Business Twitter account – In-House Run – Sponsored by Kantar Media

AA Roadwatch

8. Best Non-Profit/Organisation Twitter account

Dogs Trust Ltd

9. Best Business Twitter Campaign


10. Best Mobile App

World Rugby – Laws of Rugby

11. Best Use of Instagram

12. Best Blog of an SME

Chill Insurance

13. Best Use of Social Media by an SME – Sponsored by Blacknight

Two winners

Micro SME – Cuckoo Events
Medium SME – Tour America

14. Best Use of Social Media by State Body – Sponsored by SENSORPRO

An Garda Síochána

15. Customer Care using Social Media (Integrated)

Electric Ireland

16. Best Experimental Format (Vine, Whatsapp, Snapchat)

RTE Republic of Telly

17. Best Video/Video Campaign (non broadcast)

Dublin’s 98FM – 98FM Best of Dublin Awards

18. Best use of Realtime Marketing – sponsored by Fandom

Aviva Stadium Ireland vs. England

19. Zero Budget Social Media Campaign

Kilmacud Crokes GAA Club – Faces behind the Purple & Gold

20. Best Integrated Social Media Campaign – Sponsored by Cloud90

Dublin Zoo – Dublin Elephants

21. In-house Team of the Year

Lidl Ireland

22. Agency of the Year


23. Grand Prix

Dublin Zoo

Trophies were all hand made so duplicate trophies are about €100 each if ordered in batches to keep costs down. if you require one or more.

The Sockies have a mailing list, nominations for 2015 are closed but details for 2016 will go out here. This is where you’ll first hear event details.

Thank you

Thank you to the following who don’t represent everyone as we always forget some people but we are very much thankful to all the help by all contributors:

Rick O’Shea

Niall McGarry and Maximum Media.

Cloud90, Kantar Media, Blacknight, Strata3, Sensorpro, Castaway Media, Berocca, Fandom.

Katie and Caitriona from Maximum Media in particular who were great to work with on this project.

Conor Barron and Claire Smith from Bord Gais Energy.

Brian Greene, Ben Keenan and Nathalie Marquez Courtney, PH Sound Systems Ltd our AV partner, Fran Hollywood, Andrew
Mangan for voiceovers, the staff of the RDS where the WiFi was excellent all night and who were utterly professional.

CIT superstars: Mary Durango, Matthew Donovan, Jessica Jeffery, Mark Doyle. Hire them!

Lidija Vasiljeva for her graphic design.

Charlies O’Sullivan

You should all run your own events as there are loads of things you can do to honour people that work in an industry that’s not represented or the only events are a bit formal. And Mulley Comms just happens to have a nomination and judging system that you can use.

Want to be a sponsor for the 2016 Sockies or a sponsor at another Mulley Comms event?

The Sockies have a mailing list, nominations for 2015 are closed but details for 2016 will go out here. This is where you’ll first hear event details.

Winner photos. Winners have permission (once attribution given) to use these photos.