Sockies 2017 – The Spunout.ie Social Media Awards

The hashtag for this event is #sockies17

Buy your tickets here. Early Bird price until May 10th. Full price after May 10th. Late price after May 19th.

Facebook Categories:

Use of Facebook by a Small Business (In-House team managed)

• Cully & Sully
• The National Reptile Zoo
• Fruitysuits
• ClevaMama
• wallstickersforkids.ie
• Arran Street East
• Avalanche Designs
• Foody’s Pharmacy
• parkbytext
• Barnacles Hostels
• AA Roadwatch
• GoCar
• Earth’s Edge

Use of Facebook by a Medium+ Business (In-House team managed)

• Musicmaker LTD
• Connolly’s Mercedes-Benz Sligo
• Football Association of Ireland
• Burns Car Sales
• EZ Living Furniture
• Lidl Ireland
• Universal Music Ireland
• Tour America
• Falcon & Thomson Holidays
• Aer Lingus
• Boojum
• SuperValu
• Centra

Use of Facebook by a Business/Brand (Agency Run)

• Xbox Ireland
• IKEA
• EBS
• Lisney
• Ford Ireland
• Kilkenny Shop
• Tesco Mobile
• Bulmers Irish Cider
• Wild Atlantic Flights
• Sony Pictures

Use of Facebook by a Media Organisation

• Galway Independent
• Cork’s Red FM
• Irish Farmers Journal
• SPIN 1038
• 98FM
• JOE (Maximum Media)
• SportsJOE (Maximum Media)
• Her
• Lovin Media Group

Use of Facebook by a Non-Profit/Organisation

• Trinity Development & Alumni
• Maynooth Gospel Choir
• Fíbín
• Agri Aware
• Galway Autism Partnership
• CMRF Crumlin
• Irish Kidney Association
• Seachtain na Gaeilge
• Dogs Trust
• Trinity College Dublin
• Repak

Use of Facebook by a State Body

• Dublin Fire Brigade
• Public Appointments Service
• RSA
• The Defence Forces
• Dublin Port Company
• Houses of the Oireachtas

Twitter categories

Twitter Small Biz/Org

• TravelMedia.ie
• Zip-Lines Ireland
• The New You Clinic
• Pimbrook
• GoCar
• The O’Brien Press
• Idle Birch
• Tech/Life Ireland
• Wild Air Run/ The Right Half
• M50 Concession Limited

Twitter Large Biz/Org

• Irish Farmers Journal
• SportsJOE (Maximum Media)
• JOE (Maximum Media)
• Her
• AA Roadwatch
• 98FM
• Football Association of Ireland
• Vodafone Ireland
• Kilkenny Shop
• Lidl Ireland
• xBox Ireland
• Abrakebabra
• Renault Ireland

Twitter Non Profit

• Rory Foundation
• EIl Ireland
• Club Scannán Sailearna
• Live Drive (Dublin City FM)
• Agri Aware
• Galway Autism Partnership
• Dogs Trust
• Union of Students in Ireland (USI)
• ALONE Ireland
• National Women’s Council of Ireland

Twitter State Org

• Enterprise Ireland
• University College Cork
• Trinity College Dublin
• Trinity Development & Alumni
• Dublin Fire Brigade
• Central Bank of Ireland
• ESB Networks
• Iarnród Éireann

Twitter Campaign

• Union of Students in Ireland (USI)
• Musgrave MarketPlace
• Aviva Ireland

Mobile Categories

Best Mobile App

• Topaz Energy
• Thorntons Recycling
• Irish Farmers Journal
• The Department of Foreign Affairs and Trade
• SuperValu
• Enterpryze
• Cúla4 / TG4
• St. Patrick’s Festival
• Internation Hockey Federation
• JellyBean
• Focal Me

Best Use of Instagram

• The Irish Field
• University College Cork
• Arran Street East
• Bean in dingle
• Life Style Sports
• Dogs Trust
• ALONE Ireland
• SPIN 1038
• 98FM
• O’Briens Sandwich Cafê
• Dacia Ireland
• Lovin Media Group

Best Use of Snapchat

• Maximum Media
• Christmas FM
• HSE Think Contraception
• TRND Beauty
• Irish Farmers Journal
• Life Style Sports
• TG4
• Bank of Ireland
• Aer Lingus

SME/Business Categories

Best Blog of an SME

• Home | Lust
• Polemic Digital
• The O’Brien Press
• EZ Living Furniture, Ireland
• Cuckoo Events
• Tour America
• Falcon & Thomson Holidays
• Pimbrook
• Earth’s Edge
• TWi

Best Use of Social Media by an SME Micro (5 or less employees)

• The Warchest
• Fruitysuits
• Zip-Lines Ireland
• wallstickersforkids.ie
• Arran Street East
• Foody’s Pharmacy
• Cuckoo Events
• Meangadh Fíbín
• Wild Air Run/ The Right Half
• Earth’s Edge

Best Use of Social Media by an SME Medium (6 employees or more)

• Therapie Clinic
• Burns Car Sales
• Therapie Clinic
• The O’Brien Press
• Cork’s Red FM
• Keogh’s Crisps
• Enterpryze
• Tour America
• Pimbrook
• TWi

Social Media and eCommerce

• Fruitysuits
• Zip-Lines Ireland
• wallstickersforkids.ie
• TRND Beauty
• Burns Car Sales
• TheTaste.ie
• Falcon & Thomson Holidays
• Tesco Mobile
• Wild Air Run/ The Right Half
• National College Of Ireland

Other Categories

Best Use of Social Media by State Body

• University College Cork
• Health Information and Quality Authority (HIQA)
• CSI Awareness
• Dublin Fire Brigade
• Public Appointments Service
• RSA
• Iarnród Éireann
• Western Development Commission
• The Defence Forces
• Dublin Port Company
• ESB Networks
• Houses of the Oireachtas
• Central Bank of Ireland

Úsáid Ar Na Meáin Shóisialta

• Club Scannán Sailearna
• An Foras Pátrúnachta
• Fíbín
• An Dream Dearg
• Pop Up Gaeltacht
• Seachtain na Gaeilge
• Raidió Rí-Rá
• Oireachtas na Gaeilge
• Meangadh Fíbín
• School of Irish, Celtic Studies and Folklore UCD
• Conradh na Gaeilge @cnag

Customer Care using Social Media (Integrated)

• TRND Beauty
• SuperValu
• Lidl Ireland
• parkbytext
• Keogh’s Crisps
• Iarnród Éireann
• Vodafone Ireland
• Kilkenny Shop
• Aer Lingus

Best Experimental Format (VR/AR, Whatsapp)

• Arran Street East
• Dublin Fire Brigade
• AIB
• The Defence Forces
• Bank of Ireland

Best Live Video Series

• Shinawil – DWTS Best Foot Forward
• Lisney – Lisney Live
• AIB – #TheToughest Live
• Earth’s Edge – Earth’s Edge Info Talks
• Aviva Ireland – #AvivaFanStudio Ireland V England
• Sports JOE

Digital Video/Video Campaign

• Limerick.ie – Our Stories
• Chill Insurance – Count On Chill
• Danone – Actimel – Stay Strong At Christmas
• Páirc Uí Chaoimh – Redevelopment virtual tour
• Investec – #DesignYourFuture
• EBS – 2% Join the Conversation
• SuperValu – Supporting Local and Irish
• Ford – Fiesta 40
• Irish Farmers Journal – Farm Buildings
• Meteor Christmas Live Disruption in conjunction with Waterford Whisperers News

Social Video/Video Campaign

• Life Style Sports – Beat January with #MyAGame
• Dogs Trust – #StopKeepingMum
• Centra Ireland – Centra Food/Life Hacks
• Aer Lingus – From Our Seat to Yours – That make you cry video
• Vodafone Ireland – Networks – #4GToTheRescue
• The Defence Forces – A New Dawn
• Bank of Ireland – Ploughing Championships 2016
• TG4 – Caitlín Eile A storm of an idea
• Aviva Ireland – #AvivaFanStudio Ireland V England March 18th 2017
• Sports JOE – AIB #TheToughest

Campaigns

Best Integrated (cross platform) Social Media Campaign

• Maximum Media – Creme Egg Hunt – Carat
• ‘Keep Going’ with PTSB – ICAN
• Danone – Activia – Mindshare
• 7Up Mojito Launch – OMD
• Lyons Tea – #TimeToTalk – Teneo PSG Digital / Mindshare
• AIB National Digital Week LIVE – Radical
• SuperValu – Good Food Karma Project
• #AvivaFanStudio – Insight Consultants
• Universal Music Ireland – Marty Recommends More
• TG4 – Caitlín Eile A storm of an idea – ICAN

Best Integrated (cross platform) Digital Campaign

• Centra Live Well Restart
• Toyota Ireland – The Toyota C-HR Crossover Experience – Radical
• Kildare Village – Destination Happy – ICAN
• Vodafone & Irish Rugby welcomes you to the #TeamOfUs
• West Coast Cooler NI Style Squad – ICAN
• The Defence Forces
• Bank of Ireland – Mortgage Journey
• The 98FM Big Slide Home with HB
• Investec – #DesignYourFuture – Mindshare
• Life Style Sports – #FootbALLorNothing – Teneo PSG

Best use of Realtime Marketing

• JOE – Live at the Euros
• Carlsberg Euros
• Meteor
• Spar
• AIB
• Aer Lingus
• TG4
• Bulmers Irish Cider
• Aviva Ireland
• HB Ice Cream – 98FM Big Slide Home

Zero Budget Social Media Campaign

• DCU Student Group
• Chill Insurance
• The Westin Dublin
• CMRF Crumlin
• Barnacles Hostels
• Iarnród Éireann
• Union of Students in Ireland (USI)
• National Women’s Council of Ireland
• Bank of Ireland
• AA Roadwatch

Grands Prix

Best In-House Team*
Best Agency*
Grand Prix*

* Chosen by a panel, can’t be nominated in

Buy your tickets here. Early Bird price until May 10th. Full price after May 10th. Late price after May 19th.

You can download the Finalists badge from here.

 

Notes:

We have created new Video and Integrated Campaign categories as we didn’t want to go from a a list of 70 in each category to 10 and disappoint everyone. As a result there is a Social Integrated Campaign and a Digital Integrated Campaign category and a Digital Video Campaign and Social Video Campaign category. Next year we’ll consider filtering these categories based on In-house and Agency work.

Best In-house and Best Agency will be decided as judging progresses and we’ll announce them on the night.

Get your tickets quickly!

Early Bird tickets are now on sale until Wednesday night and regular priced tickets are €75 from May 10th.

So what happens next?
We’ll now assign your work to another group of judges who will rank the work against everyone else in your category. This will decide the winners. Judging starts today.

The ceremony for the event is on May 25th in the RDS concert hall and tickets are now on sale.

Answers to questions:
Finalists do not get free tickets. Everyone that comes along must purchase tickets. Tickets on the door are going to be €150. Book online.
There is no tabled seating, this is a theatre style event. Seats are not allocated.
We expect a very big crowd this year so we’ll open doors at 6.30pm. We strongly advise trying to arrive around 7pm due to queues.

Our main mailing list is here. This tells you when the next event is and what the categories are going to be. Join the list if you want to hear about Sockies 2018.