2021 Social Media Awards Finalists

Sockies 2021 Finalists

Congrats to those that made the final. If you were listed incorrectly, please let us know and we’ll amend. If you didn’t know nominations were open and have now closed: We have a website, a Facebook, a Twitter and a mailing list where we mentioned nominations multiple times. If you want to make a very late entry, they are €200 per category, payment in advance,

2021 Social Media Awards Finalists

Facebook Small Business

  • Crosshaven Computers
  • Sheena’s Boutique
  • An Óige – Irish Youth Hostel Association
  • Frank and Marci
  • The O’Brien Press
  • The Echo Newspaper
  • Clever Little Handies

Facebook State Org

  • Defence Forces
  • Irish Coast Guard
  • TG4
  • Department of Agriculture, Food and the Marine
  • Dublin Fire Brigade
  • Central statistics Office
  • Houses of the Oireachtas

Facebook for a Brand

  • Franchise Direct
  • Dogs Trust
  • Montenotte Hotel/li>
  • KFC Ireland
  • SuperValu Ireland
  • Centra Ireland

Twitter State Body

  • Defence Forces
  • Irish Coast Guard
  • TG4
  • Department of Agriculture, Food and the Marine
  • Dublin Fire Brigade
  • Central statistics Office
  • Houses of the Oireachtas

Twitter for a Brand In-house or Agency Run

  • Dogs Trust
  • The Echo Newspaper
  • KFC Ireland

Instagram Small Business

  • Kinn Óir Handmade Veils and Headpieces
  • bambooth
  • Sustainable PR
  • The O’Brien Press
  • The Echo Newspaper

Instagram State Body

  • Deansrath Community College
  • Defence Forces
  • BLOC TG4
  • Irish Coast Guard
  • Dublin Fire Brigade
  • Houses of the Oireachtas

Instagram Brand

  • AIB
  • Chill Insurance
  • iClothing
  • The Montenotte Hotel
  • SuperValu Ireland
  • Centra Ireland

Instagram NGO

  • Dogs Trust
  • Sexual Health Centre Ltd.
  • BeLonG To Youth Services
  • SpunOut

Best use of Instagram Stories and Reels

  • EZ Living Furniture
  • Dogs Trust
  • Spórt TG4
  • Yay Cork
  • iClothing
  • SuperValu Ireland

Best Use of Tiktok (Winner decided by dance off)

  • University of Limerick
  • BLOC TG4

Video Campaign: Public Body

  • Defence Forces Monthly Update
  • Foras na Gaeilge – Concise English-Irish Dictionary #Foclóir
  • Central Bank of Ireland’s Mortgage Measures – Have Your Say
  • Iarnród Éireann – Focus Ireland – Station Sessions
  • RSA February Interventions
  • Sport Ireland – Keep Well campaign
  • Houses of the Oireachtas

Video Campaign: NGO

  • Irish National Teachers’ Organisation
  • SpunOut
  • BeLonG To Youth Services

Video Campaign: Brand and Agency Run

  • Hotel Woodstock
  • Stories of Brave
  • Leitrim Tourism – Bua Marketing
  • Toyota Face it Down – Javelin
  • Choose Blackrock, It’s A Shore Thing – The Digital Bakery
  • Bank of Ireland – F-Word: Finance Is Not A Dirty Word – iProspect
  • Halls -iProspect
  • Samsung Ireland ‘Everyday Epic’ S21 5G launch – Teneo

Social Media Strategy: SME

  • EZ Living Furniture
  • Magnumlady #Love Your County Campaign
  • The O’Brien Press
  • Crosshaven Computers

Social Media Strategy: State Body

  • Australian Embassy Ireland
  • Irish Coast Guard
  • RSA Ireland
  • An Post – Send Love Campaign
  • Dublin Fire Brigade
  • Central statistics Office
  • Houses of the Oireachtas

Social Media Strategy: NGO

  • Sexual Health Centre Ltd.
  • Dogs Trust
  • Irish National Teachers’ Organisation
  • Social Entrepreneurs Ireland
  • BeLonG To Youth Services

Social Media Strategy: International Markets

  • Fly Cruise Stay (Fly High Pay Low) ®
  • Stena Line
  • Summer at UCD

Social Media to drive eCommerce

  • EZ Living Furniture
  • Organico
  • Kaspersky
  • Clean Cut Meals
  • Samsung Ireland
  • Mediahuis – Irish Independent and Belfast Telegraph
  • Currys PC World
  • National Lottery

Use of Social Media by a Financial Org

  • AIB

Best Content Creation Studio In-house

  • Defence Forces
  • Central Bank of Ireland
  • AIB Bank
  • The Echo Newspaper
  • Yay Cork
  • Montenotte Hotel
  • Hotel Woodstock

Best Sponsorship Collaboration
(Recognition of the most successful collaboration between an organisation and a partner)

  • Toyota Face It Down – Make drive time your time
  • AIB and FoodCloud – We Pledge to Do More
  • Indeed – Talent Unleashed
  • Iarnród Éireann – Focus Ireland – Station Sessions
  • An Post – Irish Book Awards
  • SuperValu Ireland – #BringItOn campaign
  • Centra Ireland – #CommunityMatters GAA Hurling Final

Best Multi-platform Campaign (In-house)

  • Limerick City and County Council
  • Australian Embassy Ireland
  • Central Bank of Ireland
  • Centra Ireland

Best Multi-platform Campaign (Agency) – Events and Initiatives

  • Teneo – Allianz Courage Chronicles
  • Piquant Media – StudentSurvey.ie 2021 Fieldwork Campaign
  • Lorg Media – Foras na Gaeilge – #Foclóir
  • iProspect – Radió Teilifís Éireann (RTÉ) – News 2021. Truth Matters
  • Springboard Communications – Limerick Greenway Launch Campaign
  • Teneo – Focus Ireland – Shine A Light Night

Best Multi-platform Campaign (Agency)

  • Javelin Advertising – Jobs.ie – The Jobsiest Job Site
  • iProspect – Cadburys – Cadbury Inventor 2021
  • iProspect/Carat – Halls – The Irish Obsession with weather
  • Starcom – Samsung Ireland – S20 FE campaign
  • Teneo – Under Construction with Chadwicks
  • Zenith – KFC X Chicken Fillet Roll
  • Starcom – The National Lottery – Good Causes
  • Mediaworks – McDonald’s App Launch

Grands Prix (Chosen by Judges)

Best In-House Team – Based on Finalists + Winners
Best Small Agency – Based on Finalists + Winners
Best Agency Large – Based on Finalists + Winners
Grand Prix