Draft 2021 Categories

Facebook Small Business
Facebook State Org
Facebook for a Brand

Twitter State Body
Twitter for a Brand In-house or Agency Run

Instagram Small Business
Instagram State Body
Best use of Instagram Stories and Reels

Best Use of Tiktok

Public Body Video Campaign
Video Campaign – Brand
Video Campaign – Agency Run

SME Social Media Strategy
Social Media Strategy by a State Body
Use of Social Media by an NGO

Use of Social Media for International Markets

Social Media to drive eCommerce
Use of Social Media by a Financial Org
Best Blockchain/Crypto Marketing Campaign

Best Content Creation Studio In-house
Best Content Creation Studio (Agency)

Best Sponsorship Collaboration
(Recognition of the most successful collaboration between an organization and a partner)

Best Multi-platform Campaign (In-house) (New name for strategy)
Best Multi-platform Campaign (Agency)

Grands Prix (Chosen by Judges)

Good Craic Award – Brands that are good craic on social media
Best In-House Team
Best Small Agency
Best Agency Large
Grand Prix