#sockies18 Finalists

Sockies 2018 – The Social Media Awards

Facebook

1.Facebook for Small Business (In-House)

Fruitysuits.com – facebook.com/fruitysuits
Claudia McGloin Clinic – https://www.facebook.com/claudiamcgloinclinic/
Rose of Tralee International Festival – https://www.facebook.com/roseoftraleefestival/
Avalanche – https://www.facebook.com/AvalancheDes
Gilly & Rob Ltd. – facebook.com/gillyandrob
The Digital Bakery – https://www.facebook.com/thedigitalbakery.ie/
CorkIDoodleDo – www.facebook.com/CorkIDoodleDo
Arran Street East – https://business.facebook.com/arranstreeteast
The Travel Corporation – https://www.facebook.com/TheTravelCorporationIreland/
OnTheQT.ie – https://facebook.com/ontheqtie

2.Facebook of a Medium+ Business (In-House)

Aer Lingus – www.facebook.com/aerlingus
Lidl Ireland – https://www.facebook.com/lidlireland
Skibbereen and Bandon Credit Union – https://www.facebook.com/SkibbereenCU/
Kevin Egan Cars, Sligo – https://www.facebook.com/KevinEganCarsSligo/
The Hook – https://www.facebook.com/TheHookOfficial/
Galway Bay Hotel – https://www.facebook.com/galwaybayhotel/
SuperValu Ireland – https://www.facebook.com/SuperValuIreland/
Tour America – https://www.facebook.com/TourAmericaTV
Copper Face Jacks – https://www.facebook.com/CopperFaceJacks/
Irish Farmers Journal – http://facebook.com/irishfarmersjournal
Football Association of Ireland – https://www.facebook.com/FAIreland/

3.Facebook for a Business/Brand (Agency Run)

53 Degrees North – https://www.facebook.com/53degreesnorthadventure/
Apache Pizza – https://www.facebook.com/apachepizza/
Tropical Medical Bureau – https://www.facebook.com/TropicalMedicalBureau/
McAteers The Food House – https://www.facebook.com/McAteersTheFoodHouse/
Xbox Ireland – https://www.facebook.com/xboxireland/
Dublin Liberties Irish Whiskey – https://www.facebook.com/DublinLibertiesWhiskey/
Uninest Student Residences – https://bit.ly/2Jkx152
Solvar Jewellery – www.facebook.com/SolvarJewellery
Hotel 7 – https://www.facebook.com/Hotel7Dublin/
IKEA – https://www.facebook.com/IKEAIreland/
Brennans Bread – Mindshare Invention – https://www.facebook.com/BrennansBread/

4.Facebook for a Non-Profit/Organisation

Chernobyl Children International – https://www.facebook.com/ChernobylChildrenInternational/
Dundalk Simon Community – https://www.facebook.com/DundalkSimonCommunity/
Dogs Trust Ireland – https://www.facebook.com/DogsTrustIrelandOnline/
DEERPARK CBS – https://www.facebook.com/DeerparkCBS/
ALONE – https://www.facebook.com/ALONEIreland/
Union of Students in Ireland (USI) – https://www.facebook.com/USI.ie/
Teresa Costello / Breast Friends Ireland – https://www.facebook.com/breastfriendsire/
Garda Representative Association – https://www.facebook.com/gardarep/
Fighting Blindness – https://www.facebook.com/Fighting.Blindness.Ireland/
ADAPT Domestic Abuse Services – https://www.facebook.com/adaptlimerick
Team Hope – www.facebook.com/team.hope.ireland/
National Women’s Council of Ireland

5.Facebook for a State Org

Dublin Fire Brigade
Public Appointments Service
ESB Networks
Houses of the Oireachtas
HSE
Óglaigh na hÉireann (Irish Defence Forces)

Twitter

6.Best Business/Org Twitter Micro

All About Autism
Claudia McGloin Clinic
TravelMedia.ie
The Digital Bakery
Idle Birch
IrishHealthHour
Zip-Lines Ireland
The Cruise Room Ireland

7.Best Business/Org Twitter account – Medium

M50 Concession Limited
Dublin Fire Brigade
The O’Brien Press
Lidl Ireland
University of Limerick
GoCar
Iarnród Éireann
Union of Students in Ireland (USI)
Football Association of Ireland

8.Best Business Twitter account – Agency Run

Hotel 7
Irlanda en Español
Xbox Ireland

9.Best Non-Profit/Organisation Twitter account

Mental Health Reform
Lime Tree Theatre
Peter McVerry Trust
ALONE
Junior Achievement Ireland
An Óige – Irish Youth Hostel Association
Dogs Trust Ireland
Seachtain na Gaeilge le Energia
National Women’s Council of Ireland

Mobile

10.Best Mobile App

Peter McVerry Trust
Rose of Tralee International Festival
ALONE

Winner decided by an arm wrestle

11.Best Experimental Format (WhatsApp, VR/AR)

Phorest Salon Software
Fruitysuits.com
Outcider
Mullingar Dental
HB Ireland

12.Best Use of Snapchat

Bank of Ireland
University of Limerick
LaoisToday.ie
CMRF Crumlin
Lucozade Energy – GroupM Invention
Union of Students in Ireland (USI)

13.Best Use of Instagram (Business/Organisation)

Lovin Media – https://www.instagram.com/lovindublin/
Teeling Whiskey – https://www.instagram.com/teeling_whiskey/?hl=en
Inglot Cosmetics ULC – https://www.instagram.com/inglotireland/
Football Association of Ireland – https://www.instagram.com/faireland/
Phorest Salon Software – www.instagram.com/phorestsalonsoftware
Irlanda en Español – https://www.instagram.com/irlandaenespanol/
University College Cork – https://www.instagram.com/universitycollegecork/
UCD International – https://www.instagram.com/ucdinternational/
Christmas FM – https://www.instagram.com/christmasfm/
Irish Farmers Journal – https://www.instagram.com/farmersjournal/
Dogs Trust Ireland – https://www.instagram.com/dogstrust_ire/
SuperValu Ireland – https://www.instagram.com/supervalu_irl/

14.Best Use of Instagram by an SME (Micro)

Claudia McGloin Clinic
Yay Cork
Team Hope
Thornton’s Distillery
The Digital Bakery
Gilly & Rob Ltd.
Arran Street East
Avalanche
Corvus Recruitment
Raidió Rí-Rá
OnTheQT.ie

SMEs

15.Social Media by an SME – 5 or less staff (In house)

OnTheQT.ie
Seachtain na Gaeilge le Energia
Eight Degrees Brewing
Bliain na Gaeilge
Rose of Tralee International Festival
Engage Content
Cuckoo Events
Raidió Rí-Rá
IrishHealthHour
Team Hope

16.Social Media by an SME – 6+ staff (In house)

Kevin Egan Cars, Sligo
Burns Car Sales
Tour America
Boojum
TheTaste.ie
Football Association of Ireland

17.Best Blog of an SME

All About Autism
Claudia McGloin Clinic
Kevin Egan Cars, Sligo
The O’Brien Press
Engage Content
Beyond
Phorest Salon Software
Avalanche
The Cruise Room Ireland
Corvus Recruitment

Use of Social Media

18.Zero Budget Social Media Campaign

Union of Students in Ireland (USI) – USI Student Switch Off Campaign
Mental Health Reform – #InOurHourOfNeed
Team Hope – Christmas Shoebox Appeal
M50 Concession Limited – #StormEmma
Macnas Parade – Port na bPucaí Facebook Live
Conradh na Gaeilge – Trasna na dTonnta
Sofar Sounds Dublin – Sofar Sounds Dublin – Give A Home
Barnacles Hostels – Paddy’s Day
CMRF Crumlin – #TheMumsBrigade
Digital, Trinity College Dublin – Trinity Advent Calendar 2017
National Women’s Council of Ireland – #FeministsAreEverywhere

19.eCommerce and Social Media

Bo-Peep.ie
Tesco Ireland
Zip-Lines Ireland
Fruitysuits.com
Mondello Park
TUI
Shape Up With Sharry
Brown Thomas
53 Degrees North
TheTaste.ie

20.Social Media for a Media Organisation

Garda Review
FAIR GAME Podcast
Yay Cork
eumom.ie
Balls.ie
Christmas FM
Lovin Media Group
Her
JOE

21.Use of Social Media by Utility or Telco

Iarnród Éireann
Bord Gáis Energy
ESB Networks
Energia
Bord Gáis Energy

22.Úsáid Na Meáin Shóisialta

MOLSCÉAL – TG4
Gaois.ie
Conradh na Gaeilge
BLOC -TG4
Club Scannán Sailearna
Raidió Rí-Rá
PEIG.ie
Seachtain na Gaeilge le Energia
Bliain na Gaeilge

23.Use of Social Media by State Body

Dublin Fire Brigade
Central Bank of Ireland
Iarnród Éireann
Public Appointments Service
ESB Networks
Houses of the Oireachtas
HSE
eHealth Ireland
Failte Ireland: Ireland’s Ancient East

24.Use of Social Media by a Gym/Personal Trainer – Sponsored by Bia Brazil

PPT FITNESS AND NUTRITION
Josh Cowan Conditioning
Shape Up With Sharry

Video

25.Best Video/Video Campaign of Company/Org (In-house, small)

Canteen
Yay Cork
Burns Car Sales
An Dream Dearg
Fruitysuits.com
Slattery’s Pub, Beggars Bush
LearningMole
ConnollyCove

26.Best Video/Video Campaign of Company/Org (In-house, medium)

M50 Concession Limited
The Hook
Kevin Egan Cars, Sligo
Tour America
Mondello Park
CMRF Crumlin
Lovin Media Group
SuperValu Ireland

27.Best Video/Video Campaign of Company/Org (In-house, Large)

Peter McVerry Trust
Zurich Life Assurance plc.
Lidl Ireland
University of Limerick
Iarnród Éireann
Bord Gáis Energy
DEERPARK CBS
EY’s Graduate Recruitment Drive
Adare Manor
Football Association of Ireland
Bank of Ireland
Aer Lingus
Bord Gáis Energy
Centra 2018 #Live Well Campaign
Óglaigh na hÉireann (Irish Defence Forces)

28.Best Video/Video Campaign by An Agency

Cosgrove’s Centra
Aer Lingus #Happy Winter campaign
Baboró Wide Eyes
Carrolls of Tullamore
Carlsberg Ireland

29.Best Live Video Series

SportsJOE Live
The JOE Show

Winner to be chosen via a dance off.

Campaigns

30.Branded Content Series

Phorest Salon Software – #30Days2Grow Salon Challenge
Boojum – Pop your Boojum Cherry
Balls.ie – The Battle – HSE Quit
Baboró – Wide Eyes
IKEA – Desperate Houses
Tayto Park Challenge
OnTheQT.ie – Red Travel Show sponsored by AIG Insurance
Lovin Media Group – MINI Journey
Her.ie – In Training With Spar

31.Integrated Social Media Campaign

Inglot Cosmetics ULC – Inglot Signature Collection
Mindshare Invention – Ford celebrate 100 years in Ireland
TUI – TUI one brand campaign
Kevin Egan Cars, Sligo – Peugeot Campaign
Christmas FM – Donation Day
CMRF Crumlin – Toughest Journey for CMRF Crumlin
Mindshare Invention – The Brennans Bread Selection Box
Public Appointments Service – International Careers Fair 2017
Bank of Ireland – Bank of Ireland Campus Recruitment
Tesco Ireland – We Wish ‘UTM’ a Merry Christmas

32.Social Media Campaign – Travel and Tourism (inbound) – sponsored by WAVE Ireland

Belvedere Irish Nights
Maxol
Irlanda en Español
Adare Manor
Camino ways

33.Social Media Campaign – Sports Sponsorship

#SeriousSupport – Lidl’s sponsorship of the Ladies Gaelic Football.
Mindshare Invention – Sure – Official Statistics Partner of the GAA
Centra’s #WeAreHurling Campaign for their GAA All-Ireland Senior Hurling sponsorship
SuperValu Ireland – Behind the Ball
Bank of Ireland Sponsor for a Day with Irish Heart
Let’s bring #HomeAdvantage – Aer Lingus the official airline of Irish Rugby

34.Social Media Campaign – Event/Sponsorship (other)

Fitness Freak – Free Fruit For All in South Tipp. General Hospital
Rose of Tralee Access All Areas
Blossom Hill – #BlossomBoat
Slattery’s Pub, Beggars Bush – Keeping the Good in Good Friday
Irish Country Magazine – Irish Made Campaign (#irishmade)
Dentsu Aegis Network – eir Pride Sponsorship
Lovin Media Group – Wild Lights at Dublin Zoo
Failte Ireland: Newgrange Winter Solstice; Be there, wherever you are
Bank of Ireland’s Room to Improve sponsorship
The Bord Gáis Energy Student Theatre Awards
Lyons #TimeToTalk with Pieta House

35.Best use of Realtime Marketing/Storm and Snow

M50 Concession Limited – #StormEmma
Dublin Fire Brigade – Dublin Fire Brigade #BeastFromTheEast #StormOphelia
Lidl Ireland – Lidl Storm Emma / Fortunestown Store looting
Chill Insurance – Beast from the East
Iarnród Éireann – Beast from the East
Arran Street East – SNOWYAY
Mindshare Invention – Sure – Official Statistics Partner of the GAA
Taxback.com – Taxback.com Budget 2018 Campaign
Christmas FM – Christmas FM Snowday Broadcast
Seachtain na Gaeilge le Energia – Sneachta na Gaeilge
53 Degrees North – Embrace The Beast From The East
Centra’s Realtime Marketing – Late Late Toy Show

Grand Prix

Best Agency – Sponsored by Mirror Media

Leading Social
Mindshare Invention
DAN Social
The Digital Bakery
InSight Marketing
Teneo PSG
Social Media Elite