2017 Categories

Sockies 2017 – The Social Media Awards

Facebook Categories:

Use of Facebook by a Small Business (In-House team managed)
Use of Facebook by a Medium+ Business (In-House team managed)
Use of Facebook by a Business/Brand (Agency Run)
Use of Facebook by a Media Organisation
Use of Facebook by a Non-Profit/Organisation
Use of Facebook by a State Body

Twitter categories

Best Business Twitter account – Agency Run
Best Business Twitter account – In-House Run
Best Non-Profit/Organisation Twitter account
Best Business Twitter Campaign

Mobile Categories

Best Mobile App
Best Use of Instagram
Best Use of Snapchat

SME/Business Categories

Best Blog of an SME
Best Use of Social Media by an SME Micro (5 or less employees)
Best Use of Social Media by an SME Medium (6 employees or more)
Social Media and eCommerce

Other Categories

Best Use of Social Media by State Body
Úsáid Ar Na Meáin Shóisialta
Customer Care using Social Media (Integrated)
Best Experimental Format (VR/AR, Whatsapp)
Best Live Video Series
Best Video/Video Campaign (non broadcast)

Campaigns

Best Integrated (cross platform) Social Media Campaign
Best use of Realtime Marketing
Zero Budget Social Media Campaign
Best Social Media Strategy*

Best Social Media Strategy*

Grands Prix

Best In-House Team*
Best Agency*
Grand Prix*

* Chosen by a panel, can’t be nominated in