2020 Social Media Awards #sockies2020

The Finalists List is now available here.

For the first time ever #sockies2020 are pay to enter but we’re about 1/10th the price of other award shows. We generate almost all revenue from ticket sales for the physical event. Due to Covid19 we will not be having a physical awards show this year. Having asked around, sponsorship budgets were one of the first areas to be slashed so it’s very hard to get a sponsor. And since an awards where we won’t allow sponsors to enter our awards, it’s even tougher to get people to sponsor because you love to enter.

So this year nominations are €20 for a single category. 1 category is €20, 3 is €60, 4 is €80 etc. So two categories is less than the price of one ticket to the event. If you don’t want to pay to enter, that’s fine, we hope to see you next year when everything goes back to normal.
2020 Nominations are now open. They close August 28th.

The nominations page has a payment link where you pay for your nominations and you’ll get a code that you use in your nomination entry.

We had to remove some categories this year as they weren’t popular for the past few years. If anything got 5 or less nominations, we removed them this year. We really need 5 to 10 nominations per category to make it worth carrying it.

We do have new categories this year, our favourite is Fuck Covid19 which is a free to enter category where you are nominating your work where using social media you added a bit of joy to our world during the lockdown. We also have a category for Media org strategies since Irish media really has gone fully multichannel in the past few years. We also have a category for those using Social Media for Factual Communications, a category for those fighting false and dangerous misinformation that causes harm to society. Another new category is Using Social Media for Fundraising. Some charities and NGOs really got a pummelling because of Covid19 and new ones pipped up to help health workers and their community. We want to recognise that work.

We hope to see some of our regular finalists enter again this year but if not, come back next year! Join our mailing list.

Damien and the Team

2019 Social Media Awards

The Finalists for #sockies19 – The Social Media Awards are available here.

The event is on in Liberty Hall Theatre on July 25th. We expect a sold out show. Early Bird tickets are €35 and are on sale until Friday 28th of June. You can purchase them here. Tickets will be €50 full price.

The theme of the awards this year is “Let’s have a Kiki” so dress how you want.

2019 Social Media Awards Finalists

The nominees for the 2019 Social Media Awards are here.

Nominated in 2019 Social Media Awards

#Sockies18 – And we’re off

Sockies 2018 Nominated

The Nominated list for the 2018 Social Media Awards is now live. Congrats to all nominees. Nominated but your nomination didn’t get through? Email team@sockies.ie and give us the email used and rough time/date of your submission as well as the Word backup of the nomination.

Next comes judging, the finalists list and the ceremony on June 14th in the RDS Concert Hall.

#sockies18 – 2018 Social Media Awards

#sockies18 – the 2018 Social Media Awards take place in early June 2018.
If you want to be told of Sockies 2018, join our mailing list.

We are already starting to search out sponsors for the 2018 event. We are looking for headline and category sponsors. We also would like analytics and services partners. Sponsors can’t enter the awards, sponsors do not influence who they winners are. There are plenty of other events that can do that for you, this is not us. Still interested? More details on sponsorship.

The 2017 winners are here.

Spunout.ie Sockies 2017

The headline sponsor for Sockies 2017 is SpunOut.ie, want to be a partner or sponsor?

The hashtag for this event is #sockies17

Update: All Finalists for 2017 have now been announced.

Get your tickets quickly!
Early Bird tickets are now on sale until Wednesday night and regular priced tickets are €75 from May 10th.

Answers to questions:

  • Finalists do not get free tickets. Everyone that comes along must purchase tickets. Tickets on the door are going to be €150. Book online.
  • There is no tabled seating, this is a theatre style event. Seats are not allocated.
  • We expect a very big crowd this year so we’ll open doors at 6.30pm. We strongly advise trying to arrive around 7pm due to queues.


The Nominated list is now live. If you want to make a very late nomination, the price is €400 per category and this needs to be paid in advance. Email team@sockies.ie to arrange payment.

Next comes judging of the 800+ nominations from 200+ entities. Then we release the Finalists list.

The ceremony for the event is on May 25th in the RDS concert hall and tickets for the event go on sale once the 2017 Finalist List is out.

If you want to be told of Sockies 2018, join our mailing list.


2016 wrap-up

You can read who all the winners of the 2016 Sockies were here.

Sockies 2017 – What are the details?

Follow us on Twitter to get all the updates of when Sockies 2017 is on.
Our mailing list is where you’ll first hear of the 2017 Sockies. It’s up to you to keep yourself informed via these two outlets about the event.

Want to be a sponsor for Sockies 2017?

We’re starting to look for suitable sponsors for the 2017 event too. If you want your name and logo in front of 500 of the best people that work in social and digital in Ireland then fire us an email: team@sockies.ie Headline and category sponsorships are available.

Thank you to

A bit like a restaurant suppliers list, we’d like to thank:

M.C. Duties – Rick O’Shea
Brian Greene, Vanessa Greene – Sound
PH Systems – AV
Rob Guiton, Stephen Rodgers, Darren Conway – Videos
Made in Hollywood – 3D Signs, styrofoam props
Hollywood LED Letters (not related) – Light up Signs
Andrew Mangan – Voice Overs
Charles O’Sullivan – Sugar Distribution
Lidija Vasiljeva – Logos, graphic design.
Anne Sexton – Photography Coordinator
Kasia Janus, Antony Ramirez Ferrigno, Premkumar Kanmani – Coordinators for The Sockies.
Mary Molloy – Social Media Pilot

All our dozens and dozens of judges who make sure all the entries are judged fairly.

Thanks too to the teams from Maximum Media and Radical for entertaining us with their lip-sync battles and showing the few 100 people who were never at a Sockies, what the spirit of the event is about.

2016 Details

Here are the categories. We have 22 that you can take part in.

The event takes place in the RDS on May 25th 2016.

Contact sponsorship@mulley.ie if you want to sponsor. Note: Sponsors can’t be nominated, nominees can’t be sponsors. You can’t buy a trophy at these awards.

2015 Maximum Media Sockies Winners

Winner photos. Winners have permission (once attribution given) to use these photos.

Winners of: 2015 Maximum Media Sockies

Maximum Media 2015 Sockies winners

1. Use of Facebook by a Small Business (In-House team managed)


2. Use of Facebook by a Medium+ Business (In-House team managed) – Sponsored by Strata3

Aer Lingus

3. Use of Facebook by a Business/Brand (Agency Run)

SPAR Ireland

4. Use of Facebook by a Media Organisation


5. Use of Facebook by a Non-Profit/Organisation

Dublin Zoo

6. Best Business Twitter account – Agency Run

Littlewoods Ireland

7. Best Business Twitter account – In-House Run – Sponsored by Kantar Media

AA Roadwatch

8. Best Non-Profit/Organisation Twitter account

Dogs Trust Ltd

9. Best Business Twitter Campaign


10. Best Mobile App

World Rugby – Laws of Rugby

11. Best Use of Instagram


12. Best Blog of an SME

Chill Insurance

13. Best Use of Social Media by an SME – Sponsored by Blacknight

Two winners

Micro SME – Cuckoo Events
Medium SME – Tour America

14. Best Use of Social Media by State Body – Sponsored by SENSORPRO

An Garda Síochána

15. Customer Care using Social Media (Integrated)

Electric Ireland

16. Best Experimental Format (Vine, Whatsapp, Snapchat)

RTE Republic of Telly

17. Best Video/Video Campaign (non broadcast)

Dublin’s 98FM – 98FM Best of Dublin Awards

18. Best use of Realtime Marketing – sponsored by Fandom

Aviva Stadium Ireland vs. England

19. Zero Budget Social Media Campaign

Kilmacud Crokes GAA Club – Faces behind the Purple & Gold

20. Best Integrated Social Media Campaign – Sponsored by Cloud90

Dublin Zoo – Dublin Elephants

21. In-house Team of the Year

Lidl Ireland

22. Agency of the Year


23. Grand Prix

Dublin Zoo

Trophies were all hand made so duplicate trophies are about €100 each if ordered in batches to keep costs down. 2015@sockies.ie if you require one or more.

The Sockies have a mailing list, nominations for 2015 are closed but details for 2016 will go out here. This is where you’ll first hear event details.

Thank you

Thank you to the following who don’t represent everyone as we always forget some people but we are very much thankful to all the help by all contributors:

Rick O’Shea

Niall McGarry and Maximum Media.

Cloud90, Kantar Media, Blacknight, Strata3, Sensorpro, Castaway Media, Berocca, Fandom.

Katie and Caitriona from Maximum Media in particular who were great to work with on this project.

Conor Barron and Claire Smith from Bord Gais Energy.

Brian Greene, Ben Keenan and Nathalie Marquez Courtney, PH Sound Systems Ltd our AV partner, Fran Hollywood, Andrew
Mangan for voiceovers, the staff of the RDS where the WiFi was excellent all night and who were utterly professional.

CIT superstars: Mary Durango, Matthew Donovan, Jessica Jeffery, Mark Doyle. Hire them!

Lidija Vasiljeva for her graphic design.

Charlies O’Sullivan

You should all run your own events as there are loads of things you can do to honour people that work in an industry that’s not represented or the only events are a bit formal. And Mulley Comms just happens to have a nomination and judging system that you can use.

Want to be a sponsor for the 2016 Sockies or a sponsor at another Mulley Comms event? sponsorship@mulley.ie

The Sockies have a mailing list, nominations for 2015 are closed but details for 2016 will go out here. This is where you’ll first hear event details.

Winner photos. Winners have permission (once attribution given) to use these photos.