[JUDGING] We the People
Section: Rising Star Award
Organisation Name: We the People
Rising Star Questions
Organisation Name
We the People
Name Of Rising Star
Augusto Gil
Structure Of The Team And Their Roles
Augusto joined We the People four years ago as a Content Creator. He now leads the content-creation team as Content Creation Manager, a progression that reflects both the quality of his work and the breadth of responsibility he has earned.
He turns strategy into social-first ideas, scripts, shoots and edits, directs creators and ambassadors, and uses platform data to improve performance. His role now extends well beyond production. Augusto is a highly capable project and client manager who plans complex programmes, coordinates contributors and internal specialists, protects delivery standards and gives clients clear, confident counsel.
He is the named Project Manager and day-to-day lead for Enterprise Ireland’s Education in Ireland Student Ambassador Programme, following central roles across the previous three programmes. He also leads key work for Visit Roscommon and Safefood. Clients recognise his expertise, seek his advice and trust his judgement, while colleagues look to him for creative direction, platform knowledge and calm delivery.
How Are Your Measuring Success Reach Links Traffic Etc
Augusto’s career is defined by deliberate reinvention and rapid growth. He left a legal career in Argentina, won an Irish scholarship through a content-creation competition and moved to Ireland to build a new profession. He developed his own TikTok community to more than 227,000 followers and 3.2 million likes, learning first-hand how attention, storytelling and audience behaviour work.
He brought that creator instinct into We the People and expanded it into leadership. His promotion from Content Creator to Content Creation Manager recognises his command of strategy, production, optimisation and team development. He has also become a trusted project and client manager, consistently growing the Roscommon County Council account through strong ideas, reliable delivery and evidence-led consultation.
His commercial contribution is equally significant. Augusto led the successful retender for Enterprise Ireland’s Education in Ireland account, retaining We the People’s longest-running client as the relationship entered its sixth year. He has strengthened his business-development skills across further tenders and helped bring several competitive submissions over the line.
Give Three Examples Of Recent Updates Or Initiatives That Have Worked Well Link To Them And Give Some Metrics On Them
1. Student Ambassador Programmes
For Enterprise Ireland Education in Ireland, Augusto helped turn international students into credible storytellers. In May 2023 alone, reach rose 235%, impressions 124%, engaged accounts 114% and profile visits 48.8%.
He then led MTU’s programme. Nineteen ambassadors produced 40 organic Reels in seven weeks, increasing reach by 1,725% and Reel interactions by 2,404%. MTU reported that these became its most successful social content of the previous year.
2. Safefood
Augusto led social-first creation for a sensitive behaviour-change brief, finding formats that made evidence understandable and relevant to parents. Across two phases, the campaign delivered more than 4 million impressions, 3.5 million video plays and 6,500 tracked interactions. The “A Day in Ads” series alone generated 596,000 impressions and 589,000 plays.
3. Visit Roscommon
As client, project and content lead, Augusto helped build a distinctive tourism voice and a repeatable video-first system. From March to September 2025, Instagram generated 248,751 views, reached 60,017 accounts and recorded 5,027 interactions, 634 link clicks and 873 new followers. The work won Gold for Innovative Use of Social Media at the 2025 Sockies.
Why Are You Deserving Of Team Of The Year
Augusto has the rare combination of creator instinct, analytical discipline, operational control and commercial judgement. He understands what makes somebody stop scrolling, alongside the responsibility behind public-interest communications: the objective, the evidence, the client risk and the action the audience should take.
His growth is evident in how he leads people, manages demanding programmes, advises senior clients and turns performance data into sharper creative decisions. He has become someone clients trust with both the work and the thinking behind it. Retaining Enterprise Ireland’s account demonstrates that his contribution now reaches directly into the growth and stability of the agency.
He entered a new country and profession, converted self-taught platform fluency into agency expertise, and kept expanding his range. He now strengthens creative standards, client relationships and new-business outcomes at the same time. Augusto is already delivering at leadership level, with the curiosity and ambition to shape what comes next.
