[JUDGING] O’Mahony’s booksellers
Section: TikTok Brand
Organisation Name: O'Mahony's booksellers
TikTok Questions
Name Of Brandclient
O'Mahony's Booksellers
Personpeople Who Leads This Account
Ruth
Link To The Web Version Of Your Instagram Account
https://www.tiktok.com/@omahonysbooks
Do You Use Alt Text In Your Images And Caption Your Videos
We only use it for videos so we do use captions on them
Outline Your Instastrategy - Why Is Instagram For You
Our strategy is to have fun while also getting our point across! We don't take ourselves too seriously (have you seen our Lego reel ha ha). Increase our brand awareness and let people know that they are welcome to our store and to chat to our staff when they are here, to either ask for recommendations or to tell us they saw our socials!
How Can You Measure Impact To The Bizorg
We check our insights page monthly to see what is working and what has increased views, followers, comments and overall engagement.
Also we have a lot of regular customers who will tell us if they saw what we've posted and whether or not they liked it. It's always important to remember that the goal is to get people to remember us and come back to purchase from us in store or from our website.
Link To An Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Our 'Booksellers Current Reads' on March 30th had a great takeup with 6.4k views, 217 likes, 38 new followers.
We also saw an increase in sales of these books through April.
This reel included a visiting bookseller from the USA along with our own staff showing a selection of titles that they were reading
video vies at 6.4k and 217 likes and an increase of 38 followers
screenshot attached of these metrics
Link To A 2nd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
'Seachtain Na Gaeilge' was celebrated with a discount on our website - this snuck up on us in March 2026 so Ruth had to rush a reel and did a great job reaching back to remember some gaeilge to put this together!
we had 657 views and 44 likes for it as well as sales through our website
screenshot attached
Link To A 3rd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Lego Reel in May 2026 - from showing off stock, building some Lego models to ending up with Lego bags on their heads - who knows how this all came together but we've had lovely feedback from customers coming into the store to have a browse and pick up some gifts for themselves!
with over 1k views and 44 likes
screenshot of metrics attached
