[JUDGING] Molscéal TG4
Section: Best Social Media Campaign for an Event
Organisation Name: Molscéal TG4
Events Strategy Questions
Describe Your Ecommerce Business
Comórtas Peile na Gaeltachta is an annual All Ireland Gaelic football competition contested by clubs from the Irish language-speaking Gaeltacht areas of Ireland. Clubs compete on a county-basis at first, in order to qualify for the tournament that is hosted by a different club from the Gaeltacht each year. The first competition was held in Gweedore, County Donegal in 1969 and was won by the local club CLG Ghaoth Dobhair. Molscéal provides behind the scenes coverage on the June Bank Holiday and show the work of the community and the atmosphere.
Personpeople Who Runs This Strategy
Molscéal TG4 team
Do You Use Alt Text In Your Images And Caption Your Videos
No
Outline Your Social Media Strategy For This
Molscéal’s strategy for Comórtas Peile na Gaeltachta is essentially to turn the tournament from a series of football matches into a digital Irish-language community event — combining live and social content, human-interest stories, audience participation and Gaeltacht identity, while Spórt TG4 provides the main match coverage over the bank holiday weekend.
An Cailín Gaelach is also broadcast live on the MOLSCÉAL Facebook and Youtube page each year to give those at home a chance to be a part of the weekend from home.
What Are You Doing To Capture Attention In Social To Get Sales
The main objective it to make people feel they are missing out if they aren’t there. The week before we are setting the scene of the local community coming together and the final stressful moments to be captured and showing people what is expected. From the crowds arriving, supporters singing, club colours, players celebrating, nightlife/music, children and families, the craic between clubs, the landscape/location and the tv broadcast setting up. We create a real sense that you were at Comórtas Peile na Gaeltachta.
What Are Your Metrics For This Campaign Real Metrics Please
Across a week (between 25/05/26 and 01/05/25) we massed over 754,278 impressions across our Instagram, Facebook and Tiktok platforms. This included: 351,612 views and 26,488 engagents in total.
Instagram: 195267 views and 5536 engagements.
Facebook: 94911 views and 16583 engagements.
Tiktok: 61434 views and 4369 engagements.
Website Address
molsceal.ie
Facebook Link
https://teams.microsoft.com/l/message/48:notes/1788788426843?context=%7B%22contextType%22%3A%22chat%22%2C%22oid%22%3A%228%3Aorgid%3A2fd5be22-0f23-4b3d-9f15-30e5652da3f5%22%7D
Instagram Link
https://teams.microsoft.com/l/message/48:notes/1788788461550?context=%7B%22contextType%22%3A%22chat%22%2C%22oid%22%3A%228%3Aorgid%3A2fd5be22-0f23-4b3d-9f15-30e5652da3f5%22%7D
Tiktok Link
https://www.tiktok.com/@molsceal?_r=1&_t=ZN-99XFXQtGjax
Is There Anything Else You Want To Add Be Brief
Nope