[JUDGING] Havas Media Ireland
Section: Social Media Advertising Team of the Year - Agency
Organisation Name: Havas Media Ireland
Team Questions
Organisation Name
Havas Media Ireland
Structure Of The Team And Their Roles
Starting as a pioneering team of one (Giulia Brotto) in 2021, the Havas Media social team has evolved into a core pillar of our digital-first agency, driving our strongest period to date with integrated, content-first strategies. Multiculturalism is key: Giulia (Italy), Zeel & Gopika (India), Angela (Spain), Can (Turkey), and Ava (Ireland) bring diverse perspectives, fostering creativity and authentic campaigns.
Giulia, as Head of Performance, spearheads our overall strategy, defines performance benchmarks, and ensures seamless integration and measurable outcomes for social advertising across all client portfolios. Zeel and Angela, as Paid Social Managers, are the strategic and AI-focused innovation powerhouses, deeply passionate about our team and clients. Ava and Gopika, as Paid Social Specialists, are the heartbeats of tactical execution and platform mastery, delivering unmatched care and driving performance for clients. Finally, Can, our Paid Social Executive, plays a critical role in the dynamic, day-to-day optimization of paid social campaigns, with a sharp focus on data and rapid response to ensure peak performance.
Together, this formidable and uniquely multicultural team embodies the spirit of innovation and collaboration that defines Havas Media Ireland's social offering. The team grew from one person in 2021 to a core pillar of the agency.
Give Examples Of Your Content Creation Process
Our team's unity is our strategic advantage, driving success amidst rapid growth. Built on profound respect, unwavering support, and genuine friendship, our culture underpins exceptional collective performance.
Together, we achieve:
Seamless Collaboration: Strong bonds enable real-time problem-solving, innovative strategy, and unified execution, turning complex challenges into shared victories.
Continuous Growth: Proactive knowledge sharing and mentorship elevate collective expertise, fostering innovation and individual development across the team.
Resilient Well-being: Amidst deadlines, we prioritize morale. Strategic 'connection breaks' (coffee, pastries, team games) build trust and provide essential mental resets, ensuring sustained high performance without burnout.
Award-Winning Excellence: Our collective efforts and high standards are consistently validated by global Social Media Awards, proving our team's exceptional value and integrated work quality.
This powerful internal cohesion directly translates into external success, consistently delivering outstanding client outcomes and defining us as a truly winning team.
The team delivered measurable growth across multiple sectors, including retail, FMCG and QSR, driving double- and triple-digit performance improvements for clients while building a scalable social capability within Havas.
How Are Your Measuring Success Reach Links Traffic Etc
Our measure of success is unequivocally tied to our clients' ultimate business outcomes, not just media metrics. We partner closely with each client to define bespoke KPIs that directly reflect their strategic goals – be it sales growth, market share expansion, or brand equity uplift.
While media metrics like Reach, Business metrics, and optimized CAC are foundational for campaign efficiency, they serve as means to an end. The true indicators of our winning performance are the tangible impacts on their bottom line:
Sales Growth: Quantifiable increases in product or service sales.
Market Share Gain: Demonstrable expansion in competitive standing.
Revenue Uplift: Direct contribution to client profitability.
Positive Client Feedback: Reflecting trust, satisfaction, and partnership value.
We go beyond standard reporting, integrating brand health metrics (awareness, consideration, preference) and customer lifetime value where relevant, ensuring a holistic view. Our dynamic approach means continuous optimization based on these business-centric results, ensuring every media investment translates into sustained commercial success and validates our position as a growth partner.
Give Three Examples Of Recent Updates Or Initiatives That Have Worked Well Link To Them And Give Some Metrics On Them
Leveraging foundational principles & the Converged system, the team consistently delivered exceptional 2025/26 results via integrated, content-first approaches.
Domino's — Chick'n'Dip: Amplified OOH, converting physical visibility without impacting pizza sales. Crafted shareable content; always-on social/search/app complemented OOH. Results: Chicken units/store +23%, category mix 30-36%, +11% incremental growth (no cannibalization), 28M+ impressions, strong engagement.
Glenilen Farm: Drove brand growth on €46k budget via always-on, social-first. Authenticity-led family content; Meta for scale, TikTok/Pinterest for reach. Dynamic budget reallocation, A/B testing, UGC, creator partnerships ensured results: 37M+ impressions, engagement +96%, brand-growth +23%, core product sales +29%.
L'Or: Digital Shelf & Conversion Engine: Built premium awareness as e-commerce digital conversion engine. Paid social for awareness; search for intent; Meta DPAs as digital shelf. Additive+ DPAs layered offers/seasonal messaging. "Sensorial Awakening" repositioned L'Or. Results: Meta purchases +253%, ROAS +78%, CPA -41%. Overall purchases +23%, revenue +32% (€165K-€218K), branded search terms grew triple digits.
Discipline: SLA-driven turnaround, dedicated AI/content resources, Converged-system data fueled near real-time optimization.
Why Are You Deserving Of Team Of The Year
We deserve "Team of the Year" because we embody human connection and strategic brilliance, driving unparalleled client success. Our journey from a single visionary to an award-winning, digital-first agency highlights our deep personal investment and collective resilience.
Our vibrant multiculturalism is the soul of our team. Each member's unique global lens—a blend of empathy, cultural nuance, and diverse thought—enriches creativity, ensuring campaigns resonate authentically. Our strategies are not just data-driven, but heart-aware.
Crucially, our internal culture of mutual respect, unwavering support, and genuine friendship is foundational. It's the engine of our performance. Shared moments over coffee, collaborative problem-solving, and open mentorship empower individuals, preventing burnout and ensuring sustained high performance through deep human cohesion.
We measure success in the trust and growth we build with clients. Significant sales uplift, market share gains, and revenue increases for Domino's, Glenilen Farm, and L'Or reflect our dedicated client-centricity and the human effort behind every metric.
Our global Social Media Awards celebrate this unique blend of human spirit and strategic acumen. We are a family of diverse talents, bound by purpose, innovating, caring, and redefining excellence in social advertising, making us truly deserving this honor.