[JUDGING] Flahavan’s
Section: Video Campaign: Agency
Organisation Name: Flahavan’s
Video Questions
Name Of Brandclient
Flahavan’s
Personpeople Who Runs This Campaign
Havas Dublin
What Is The Name Of The Videovideo Campaign
Flahavan’s Flapjacks Mini
Do You Use Alt Text In Your Images And Caption Your Videos
Yes
Objectives Of Campaign And Metrics
One of Flahavan's favourite household products is their Flapjack range. Wholesome oaty snacks across a variety of flavours. Following the success of this Flapjack range was the introduction of a new Flapjack variety… the Flahavan’s Flapjack Minis range. Flahavan’s wanted a social first idea that would ‘Stop The Scroll’ across busy social feeds. This idea was to make the minis product into a mini world at scale. We found the perfect spot as we partnered with the Casino Model Railway in Malahide who had the ideal mini world of Dublin itself. A perfect model train set to bring Flahavan’s Minis to life in a mini way. The output was a mini piece of OOH, in a mini location, by placing a Flahavan’s Mini Flapjacks OOH billboard along the railway track itself. The campaign ran across multiple channels including Meta, TikTok & YouTube. A variety of high impact formats including Hero Video, cutdowns, YouTube bumpers and Top View on TikTok. We included multiple performance-led formats such as carousels and collection ads. We also created a Behind The Scenes clip to show our audience the innovation and scale of the campaign. The results were brilliant and varied from awareness, engagement and website traffic well beyond the benchmarks put in place. Results: Impressions: 9,822,598 (+140%) Reach: 1,297,736 (+45%) Video Views: 4,484,845 (+60%) Website Clicks: 8,266 (+80%)
Video 1: Link To The Video Give Stats What Is The Videos Purpose
Link - https://www.instagram.com/p/DPySU_XjAsq/
Hero campaign video that lead the campaign. This video launched the campaign and includes all the final footage as part of the production. Built for all social platform sizes and ratios including music, VO and post copy. Conveys the scale and fun of the overall video.
Results:
Impressions: 3,822,598
Reach: 897,736
Video Views: 2,684,845
Website Clicks: 3,266
Video 2: Link To The Video Give Stats What Is The Videos Purpose
Cutdown of the hero video that gave our audience similar messaging to the campaign for in a short more snackable format. We used x3 cutdown options across the campaign as a whole.
Link - https://havas-my.sharepoint.com/:v:/g/personal/barbara_masson_globalservs_com/IQCSdaQc4SvHQo2EL9aic00-AWH_eYNSYq1gBTIAK_siqnE?e=8VjK66
Results:
Impressions: 2,822,598
Reach: 497,738
Video Views: 1,684,845
Website Clicks: 1,298
Video 3: Link To The Video Give Stats What Is The Videos Purpose
One of the best performing assets from the campaign was our Behind The Scenes clip from the shoot day itself. Such a unique way of shooting and gave our audience a glimpse into the fun and innovation used across the campaign.
Link - https://www.instagram.com/p/DQY5sCXlXhD/
Results:
Impressions: 5,822,598
Reach: 697,756
Video Views: 990,845
Website Clicks: 4,256