[JUDGING] Dublin Fire Brigade
Section: Best Craic on Social Media
Organisation Name: Dublin Fire Brigade
Craic Questions
Name Of Brand Client
Dublin Fire Brigade
Campaign Name
The helpful Aunty/Uncle who is always there when you need them most and also has a few puns up their sleeve.
Personpeople Who Led This Campaign
Stephen Cleary and Trevor Hunt
Do You Use Alt Text In Your Images And Caption Your Videos
No
What Objective For Campaign
We did this as the World Cup was trending at the time. The Irish never like to see England doing well in football competitions so we thought it would be received well with our audience.
Outline Your Strategy For This Campaign
Prevent - Inform - Promote
What Were The Outcomes For This Campaign Metrics Next Question
The strategy behind this was for people to share and tag with their friends, people who may not usually see our content and who in turn may follow us across our platforms. One of the follow up posts to this was about fire safety in the home and e scooters which was viewed more than our usual posts.
What Are Your Metrics For This Campaign Real Metrics Please
The three posts received just under 800k views on Facebook alone. The highest was the Mexican post 455k.
Weekly - approx 1.1 million views for approx 28 posts.
Is There Anything Else You Want To Add Be Brief
It said the screenshots were too large, can I send these separately please?