[JUDGING] Dingle Sea Safari
Section: Instagram SME
Organisation Name: Dingle Sea Safari
Instagram Questions
Name Of Brandclient
Dingle Sea Safari
Personpeople Who Leads This Account
Jamie Flannery
Link To The Web Version Of Your Instagram Account
https://www.instagram.com/dingleseasafari/?hl=en
Do You Use Alt Text In Your Images And Caption Your Videos
No
Outline Your Instastrategy - Why Is Instagram For You
Instagram is the most successful social media platform for Dingle Sea Safari, with 37.7K followers. We have grown from 15.6K followers in 2023 to 37.7K today, representing 141.7% growth.
We use Instagram to showcase the experience of our tours through Reels, photography and Stories, with multiple Reels created each week. Our content focuses on wildlife, dramatic coastal scenery and the unique experiences our customers can enjoy, while also highlighting what makes us different as a family-run local business.
Our strategy goes beyond simply promoting tours. We share our team, our connection to the local community, marine wildlife, sustainability and the wider Dingle Peninsula experience. We also regularly collaborate with local businesses through Stories and content, helping to promote the destination as a whole and strengthen our relationships within the community.
Our overarching goal is to inspire people to visit Dingle, engage with our brand and ultimately book a tour. Instagram has become a vital tool for building brand awareness, reaching new audiences and converting interest into customers. The continued growth of our following demonstrates the strength of our content strategy and the growing recognition of the Dingle Sea Safari brand.
How Can You Measure Impact To The Bizorg
Definitely. I’d make it much more **evidence-led**, showing not just that you measure Instagram, but how those measurements influence decisions and contribute to revenue and growth.
We measure Instagram’s impact through a combination of audience growth, engagement, website traffic and, most importantly, bookings. Instagram has grown from 15.6K followers in 2023 to 37.7K today, a 141.7% increase, demonstrating the continued growth of our audience and brand awareness.
We use Instagram Insights to analyse reach, engagement, shares, saves, profile visits, link clicks and Reel performance. These insights directly inform our content strategy, allowing us to identify which subjects and formats perform best. Wildlife encounters, the Blasket Islands, dramatic coastal scenery and behind-the-scenes content consistently help us reach new audiences, while Stories allow us to maintain regular engagement and convert interest into bookings.
We track traffic from Instagram to our website and ask customers during the booking process, “How did you hear about us?” This provides a direct measure of Instagram’s role in customer acquisition.
The clearest measure of impact is revenue. In 2026, 25% of our bookings to date have come directly from Instagram. This demonstrates that Instagram is not simply a platform for awareness; it is actively generating customers and contributing to sales.
Link To An Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Link - https://www.instagram.com/reel/DZmwhKLMfev/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== -
minke whale reel - 125k views organically
This Reel showcases a Minke whale sighting on one of our tours and demonstrates the power of wildlife-led content within our Instagram strategy. The Reel achieved 125,000 organic views, reaching more than three times our current follower base of 37.7K and introducing Dingle Sea Safari to a significant new audience.
Wildlife is one of our key content pillars because encounters with whales, dolphins, sharks and other marine life are a major part of the experience we offer. By capturing these moments through engaging short-form video, we can give potential customers an authentic glimpse of what they might encounter on the water, while retaining the excitement and unpredictability of the live experience.
The organic performance of this Reel highlights how our content can travel beyond our existing audience without relying solely on paid advertising. It supports our wider strategy of using authentic, visually engaging content to increase awareness of Dingle Sea Safari, showcase the natural environment of the Dingle Peninsula and inspire future visitors to book.
Views: 125K organically
Link To A 2nd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
link - https://www.instagram.com/reel/C9DQ7RLo61f/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==
This Reel is a strong example of how we use engaging, experience-led content to showcase the Dingle Sea Safari offering to a much wider audience. The post has generated 394,000 views, significantly exceeding our current follower base of 37.7K and demonstrating our ability to reach audiences well beyond our existing community.
Rather than relying solely on traditional promotional content, we use short-form video to capture the excitement, scenery and sense of adventure that customers experience on our tours. This approach allows potential visitors to visualise themselves on the water and creates an emotional connection with the destination and the experience.
The performance of this Reel demonstrates the value of our focus on authentic, visually engaging content. Reaching almost 400,000 views organically provides significant brand exposure, introduces Dingle Sea Safari to new potential customers and helps position our business as a must-do experience on the Dingle Peninsula.
Views: 394K
Link To A 3rd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
https://www.instagram.com/reel/C55VZZSM-R8/?igsh=bjh0MjlpZWZ6NXdv
This post highlights the breathtaking sightings of basking sharks that visit the Dingle Peninsula yearly. The use of drone footage captures just how amazing our rib experience is and how incredible the views of wildlife are onboard. We showcase wildlife as one of our core marketing pillars because it is an important aspect of our tour. It is our mission to provide a breathtaking tour to every customer, and through our Instagram posts, we are able to share some magical moments without spoiling the entire trip. This post shows our excitement to have the basking sharks back in Dingle Bay and it received lots of excitement back from customer engagement.
Reach: 148k Comments: 112 Likes: 5281