[JUDGING] BLOC TG4
Section: Video: Public Body
Organisation Name: BLOC TG4
Video Questions
Name Of Brandclient
BLOC TG4
Personpeople Who Runs This Campaign
BLOC TG4
What Is The Name Of The Videovideo Campaign
Sa Leaba le Bla
Do You Use Alt Text In Your Images And Caption Your Videos
Subtitles English Irish
Objectives Of Campaign And Metrics
Sa Leaba le Blá is a bold, insightful and entertaining sex education series created for BLOC, TG4's youth-focused social media platform, and published across Instagram. Produced by emerging Irish-language production company MOC and presented by comedian Bláithín Dé Búrca the series reflects BLOC's commitment to creating innovative digital content that speaks directly to younger audiences. As TG4's youth brand, BLOC has the freedom to take creative risks and tackle topics that are often considered challenging, sensitive or overlooked. Sa Leaba le Blá embraces that opportunity, opening up honest and informed conversations around sex, intimacy, relationships, consent, and sexual health Through a combination of humour and personal storytelling, Bláithín explores the myths, taboos and realities surrounding sex and relationships in a way that is accessible, engaging and relevant to a new generation. The series creates a safe and inclusive space for conversations that are often absent from Irish-language media, while ensuring the content remains educational, entertaining and culturally authentic. We had over 250,000 views on this content.t
Video 1: Link To The Video Give Stats What Is The Videos Purpose
https://www.instagram.com/p/DPzIbEgkYbl/
Consent is a particularly important topic for young audiences because it underpins healthy relationships, personal boundaries, respect and communication. In an era where young people are navigating relationships both online and offline, clear and informed conversations about consent are more important than ever. Yet many young people still receive mixed messages from social media, popular culture and their peers, making accessible, accurate and relatable information essential. By combining humour, honesty and expert insight, the series empowered young viewers to better understand their rights, responsibilities and boundaries within relationships.
18,200 views
64.1% of views came from non followers
Video 2: Link To The Video Give Stats What Is The Videos Purpose
https://www.instagram.com/p/DRfgCbejf9M/
One of the strengths of Sa Leaba le Blá was its willingness to address topics that many young people are curious about but which are rarely discussed openly, particularly in Irish-language media. At a time when many young adults are navigating a significant period of personal development and grappling with questions around sexuality, identity and relationships, access to accurate and trustworthy information is more important than ever.
Subjects such as anal sex can still be considered taboo, despite being widely referenced across social media, popular culture and online content. While young people are regularly exposed to discussions of these topics, factual, non-judgemental and educational information can be difficult to find.
Through a combination of humour, openness and expert insight, it helped demystify complex subjects, challenge misconceptions and support young adults in making informed decisions about their own relationships and sexual wellbeing. This approach reflected the realities of a modern audience while demonstrating the value of relevant, contemporary Irish-language content.
Views 19,518
Video 3: Link To The Video Give Stats What Is The Videos Purpose
https://www.instagram.com/p/DRNXJHWDCg0/
Painful sex is something many young people encounter, yet it's rarely spoken about openly. This reel used a straightforward, relatable approach to start that conversation, challenge the idea that pain is just part of sex, and encourage people to seek support if something doesn't feel right.
Views 17,083 views
Additional Information For The Judges
As writer, director and presenter, Bláithín brought a clear creative vision to the project, ensuring the content remained both informative and entertaining. Her ability to balance humour with sensitivity allowed the series to address complex issues around sexuality and relationships in a manner that resonated with young audiences, making Sa Leaba le Blá both accessible and impactful.