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[JUDGING] Bloc TG4

Section: Best YouTube Video Series

Organisation Name: Bloc TG4

Video Questions

Name Of Brandclient

BLOC TG4

Personpeople Who Runs This Campaign

Róisín Ní Thuairisg

What Is The Name Of The Videovideo Campaign

Samhradh Fuar Fliuch

Do You Use Alt Text In Your Images And Caption Your Videos

Subtitles Gaeilge agus Béarla

Objectives Of Campaign And Metrics

This YouTube series was developed through TG4’s Glúin Nua scheme, which supports emerging Irish-language writers and directors in bringing new ideas to the screen. We were immediately drawn to the project because it took the spirit of Wet Hot American Summer and placed it in a very Irish setting: a "Gaeltacht" college in the west of Ireland during the summer of 2026. Writer and director Edel Ní Churraoin had the opportunity to work with experienced comedy writers during the development stage, helping her to strengthen both the script and her skills as a creator. As TG4 continues to build its multiplatform strategy, YouTube is becoming an increasingly important way of reaching younger audiences. Supporting and developing emerging Irish-language talent is also a key priority for us, and this project successfully delivered on both objectives. We were delighted with the finished series and with the audience response. There has been very little investment in BLOCS YouTube content in recent years, so it was particularly encouraging to see strong viewing figures. The four episodes were released over the course of a week and have generated more than 3,600. For us, that represents a real success. More importantly, it shows that there is a genuine appetite among young audiences for original Irish-language drama when it is made for the platforms they use every day.

Video 1: Link To The Video Give Stats What Is The Videos Purpose

https://www.youtube.com/watch?v=Z-TpTOaZ7ZI&list=PLYzgVNxJbTZ0&index=3&t=100s

Cúrsa C is well under way and some of the teachers are having too much fun!
Méabh suffers with a hangover the next day having spent the night with Julians father, one of her students!
Episode 2 reveals more about the characters and the drame that unfolds the morning after the night before.

1116 views

Video 2: Link To The Video Give Stats What Is The Videos Purpose

https://studio.youtube.com/video/5BlifFtyPRU/edit

How much can go wrong in 24 hours and with a special visitor to the college😵‍💫?
The inspector arrives to the college but is not impressed by the students or the teachers. The school will close.

613 views

Video 3: Link To The Video Give Stats What Is The Videos Purpose

https://studio.youtube.com/video/nL915MSfgFc/edit

The finale...Will the teachers save the school from closing?

1200 views

Additional Information For The Judges

This drama series was produced on a modest budget by an emerging writer-director, and we are incredibly proud of what was achieved. We hope its success will encourage other up-and-coming writers and directors to bring their ideas to BLOC and help foster the next generation of Irish-language drama talent.