[JUDGING] Belong To LGBTQ+ Youth Ireland
Section: Video: NGO
Organisation Name: Belong To LGBTQ+ Youth Ireland
Video Questions
Name Of Brandclient
Belong To LGBTQ+ Youth Ireland
Personpeople Who Runs This Campaign
Freya Carroll, Darragh McGirr, Katherine Ryan
What Is The Name Of The Videovideo Campaign
Its Our Social Media
Do You Use Alt Text In Your Images And Caption Your Videos
We caption all of our videos
Objectives Of Campaign And Metrics
It's Our Social Media is a campaign focused on making online spaces safer for LGBTQ+ young people by holding social media platforms to account, calling on them to make our social media what we want it to be and calling for politicians to hold them to account through regulation. International research shows that LGBTQ+ youth experience higher levels of cyberbullying than their non-LGBTQ+ friends. Sadly, we saw this confirmed in our own research, surveying LGBTQ+ youth based in Ireland, which revealed that 87% of LGBTQ+ young people had seen or experienced anti-LGBTQ+ hate and harassment on social media in the past year. Based on these findings we knew there was an overwhelming need to combat this growing issue while making platforms safer for LGBTQ+ youth. Empowering LGBTQ+ young people to change their worlds is one of our strategic goals as an organisation and we weave this through all our campaigns by seeking their direct input. With this in mind, we led a focus group with our Youth Advisory Panel to determine the topics they wanted covered in 2026. What stood out most prominently was AI—specifically the negative ways it is used, how hard it is becoming to spot, and its role in spreading misinformation. This became the core focus of the 2026 campaign.
Video 1: Link To The Video Give Stats What Is The Videos Purpose
Real or AI? - https://www.tiktok.com/@belongtoyouthservices/video/7623741143498362134
The purpose of this video is to show how difficult it can be to recognise AI, and to direct young people to our microsite itsoursocialmedia.com to find information and resources
This video had 1.5m views on TikTok, 1.9m impressions on Snapchat and 1.4m impressions on YouTube
Video 2: Link To The Video Give Stats What Is The Videos Purpose
Internet Friends: Finding Community Online - https://www.tiktok.com/@belongtoyouthservices/video/7623741128856341782
The purpose of this video is to talk about the positives of finding your community online, and how to prioritise this over content
This video had 1.4m views on TikTok and 9.7m impressions on Snapchat
Video 3: Link To The Video Give Stats What Is The Videos Purpose
How to beat brainrot: https://www.tiktok.com/@belongtoyouthservices/video/7623741128856325398
The purpose of this video is to give young people tips on how to be smarter online and to control what you're seeing on your feed.
This video had 77k views on TikTok and 4.4m impressions on Snapchat