[JUDGING] Allianz Ireland x Core
Section: TikTok Brand
Organisation Name: Allianz Ireland x Core
TikTok Questions
Name Of Brandclient
Allianz Ireland
Personpeople Who Leads This Account
Fiona Flynn
Link To The Web Version Of Your Instagram Account
Allianz Ireland
Do You Use Alt Text In Your Images And Caption Your Videos
Yes
Outline Your Instastrategy - Why Is Instagram For You
Allianz identified a major opportunity: 17 to 30-year-olds were spending significant time on TikTok, yet insurance had little meaningful presence in their feeds.
Rather than bringing traditional advertising onto the platform, we built an Always On, TikTok-first strategy around three pillars: Affinity, Authority and Action.
Affinity builds connection through humour, trends, partnerships and recurring formats such as Pet Pals. Authority makes insurance easier to understand through short, human-led educational content. Action turns attention into measurable outcomes through clear CTAs, paid amplification and ongoing optimisation.
From POVs and trending audio to creator-style storytelling and quick-cut edits, content is made specifically for how people use TikTok.
The aim is simple: make a traditionally low-interest category feel entertaining, useful and relevant to a new generation.
How Can You Measure Impact To The Bizorg
The impact goes well beyond views and likes.
In less than 12 months, Allianz TikTok delivered 27M+ impressions and 62,000+ engagements, growing from a launch base of just 20 followers and 87 engagements.
Most importantly, we saw growth within the audience the strategy was designed to reach. Comparing 2024 with 2025, car insurance sales among 18 to 24-year-olds increased by 36%.
Allianz also became the most liked insurance brand on TikTok in Ireland, based on profile likes.
The wider brand saw significant movement too. Allianz moved from No.3 to No.1 market position before the end of 2025, alongside increases in Trust (+30%) and Likeability (+35%).
For us, success isn't simply being seen on TikTok. It's using social to build affinity and trust with younger audiences while contributing to meaningful commercial growth.
Link To An Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Example 1: Pet Pals
Pet Pals is a new content series introduced for Allianz in 2026, designed to celebrate the people we trust to care for our pets when we can’t. From dog walkers and trainers to groomers, the series puts real people and their expertise at the heart of the content, creating warm, entertaining stories that naturally connect back to Allianz’s role in pet owners’ lives.
Built specifically for social, the series has already generated more than 2 million TikTok views, demonstrating the power of human-led storytelling in making insurance content engaging and relevant.
Views: 398.9k
2033 Likes
Allianz Ireland (@allianz_ireland) | TikTok
Link To A 2nd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Example 2: Contents Insurance
How do you make contents insurance interesting on TikTok? By showing rather than telling.
This video takes a traditionally functional insurance message and turns it into entertaining, social-first content designed to stop the scroll. Rather than leading with product information, the creative hooks viewers with a relatable scenario before naturally connecting it back to contents insurance.
It demonstrates our wider approach to Allianz on TikTok: making insurance easier to understand without making the content feel like an insurance ad.
Results:
1.3M views
29.9% hook rate
1,235 likes
106 saves
https://www.tiktok.com/@allianz_ireland/video/7631678355783404833?is_from_webapp=1&sender_device=pc
Link To A 3rd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Example 3: Pet of the Month
Pet of the Month was an existing Allianz social series that we reimagined for TikTok, evolving it from a simple static post into an entertaining, personality-led video format.
By putting the pet at the centre of the story and creating content designed specifically for short-form video, we transformed a familiar brand property into something audiences actively wanted to watch and engage with. The result was a significant increase in both views and reach, while retaining the warmth and personality of the original series.
Results:
548,072 views
215,332 reach
864 likes
71 saves
https://www.tiktok.com/@allianz_ireland/video/7611283099355270433
Link To A 4th Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Example 4: Car Insurance
This short-form video was created around a simple principle: earn attention first, deliver the brand message second.
Using humour and an unexpected reveal, the video was designed specifically for how people consume content on TikTok, hooking viewers quickly and keeping the execution entertaining rather than overly branded. It is a strong example of how Allianz has embraced social-first creativity to compete for attention beyond the traditional financial services category.
The result was one of Allianz’s standout TikTok performances, reaching 1.9 million views.
Results:
1.9M views
32.8% hook rate
459 likes
55 saves
https://www.tiktok.com/@allianz_ireland/video/7593101974732573984
