[JUDGING] Dublin Fire Brigade
Section: Social Media Strategy: Public Body
Organisation Name: Dublin Fire Brigade
General Strategy Questions
Name Of Brand Client
Dublin Fire Brigade
Name Of Brand Client Copy
Yes
Personpeople Who Led This Campaign
Trevor Hunt and Stephen Cleary
Do You Use Alt Text In Your Images And Caption Your Videos
No
What Objective For Campaign
Our objective has always been Prevent, Inform, Promote. It has always worked really well and continues to do so.
Outline Your Strategy For This Campaign
Our social media strategy hasn’t changed since its inception; It works, and works well. Our vision is to use social media platforms and to utilise their reach to make Dublin a safer place to live, work and visit. We use our platforms to not only distribute information but also to gather information, which can be used for operational firefighting/incident management, training and fire prevention. Where possible, Dublin Fire Brigade will use platforms socially – keeping it personable, humorous and engaging. We want a welcoming and approachable reputation for DFB’s online persona. It is imperative that we maintain our industry leading standard and are continued to be regarded as a trusted source of information.
Our mission is to:
• Prevent fires and injuries,
• Inform of incidents and emergencies
• Promote the work of Dublin Fire Brigade.
• Maintain the core values of Dublin Fire Brigade to protect life, protect property and render humanitarian aid.
• To act as a centre of digital communications between the public and media and DFB operations.
What Were The Outcomes For This Campaign Metrics Next Question
Continued positive engagement with our followers
What Are Your Metrics For This Campaign Real Metrics Please
Our content is seen over 28 million times each year across all platforms
Is There Anything Else You Want To Add Be Brief
Our Core Values are: PREVENT INFORM PROMOTE
Prevent
Use pre-planned campaigns and information/media gathered from previous incidents to use as a preventative message to the public, raise fire safety awareness and help reduce fire, rescue and medical incidents. Pro-active and re-active incident prevention.
Inform
Use information received from internal DFB communication systems, outside agencies or social media (social intelligence) to disseminate information that may be of importance to the public.
Promote
Use the platforms to promote Dublin Fire Brigade, and awareness of our work and involvement in the community, both operationally and non-operationally.
We recognise that we serve and have responsibilities to a diverse community and we strive to make ourselves accessible to all demographics by utilising three platforms: Twitter, Facebook and Instagram.