[JUDGING] Irish Women Lawyers Association
Section: Best Use of LinkedIn
Organisation Name: Irish Women Lawyers Association
LinkedIn Strategy Questions
Name Of Brandclient
Irish Women Lawyers Association
Linkedin Address
https://www.linkedin.com/in/iwla/
Personpeople Who Leads This Account
Lorraine Lally - Social Media Manager for IWLA Committee, supported by Junior Committee members & IWLA Chair Rosemarie Hayden
Do You Use Alt Text In Your Images And Caption Your Videos
yes as required
Outline Your Social Media Strategy For This
Our strategy in the use of LinkedIn is to focus our attentions on where we can best connect with our membership - women studying and working in Law in Ireland. IWLA is a volunteer association, member led and all of the work on our social media platforms is entirely voluntary. We have grown our linkedin membership to almost 10,000 growing all the time. The aim of IWLA is to be an advocate for women in law in Ireland and for changes to the law for women. IWLA strives to achieve this mission by:
-Speaking out publicly on behalf of our members and Irish women generally;
-Providing a link between the media and our members to ensure female voices are heard in public discourse and:
-Holding professional networking, social and educational events.
Our use of LinkedIn supports us in this aim. We focus our social media offering to share relevant information and support our membership and Irish society generally.
What Are Your Metrics For This Real Metrics Please
We have grown our following to currentloy 9150, growing all the time.
We have used LinkedIn to promote events and training which have been exceptionally popular, our latest event had over 200 signed up for in person and online, while a previous information event regarding Afghanistan and the impact of the Taliban on women and girls there, featuring Mary Robinson had over 400 sign ups.
Is There Anything Else You Want To Add Be Brief
LinkedIn has proved to be a very useful platform for IWLA in engaging with both our membership and the wider public in decimating legitimate legal information and educational resources to a wide network. We are very proud that our engagement with our membership is very positively received by our membership and look forward to growing our presence and impact further.