[JUDGING] Angela Tafalla Pallares
Section: Rising Star Award
Organisation Name: Angela Tafalla Pallares
Rising Star Questions
Organisation Name
Havas Media Ireland
Name Of Rising Star
Angela Tafalla Pallares
Structure Of The Team And Their Roles
Angela Tafalla serves as Paid Social Manager at Havas Media Ireland. She leads her team with empathy, strategic vision, and creative momentum, guiding the wider social team in both client execution and strategic development.
Her role involves managing significant annual investments for major clients, driving performance across diverse categories, contributing to new business growth, and spearheading AI adoption within the agency. She also plays a key role in shaping Havas' broader social strategy.
How Are Your Measuring Success Reach Links Traffic Etc
Angela's achievements include a rapid career progression from intern to Paid Social Manager in three years. She managed €1.5M+ annual investment for FMCG clients and executed 50+ store opening campaigns monthly at Havas Spain.
At Havas Media Ireland, she transformed JDE's paid social into an always-on awareness engine, achieving 176% ROAS uplift and 200% revenue growth, plus 40% CPA reduction. She lifted Glenilen Farm's engaged website sessions by 96.5% YoY within budget and pioneered Kia's first-ever BeReal campaign in Ireland.
Angela led AI adoption, generating €21K new agency revenue, and contributed directly to new business wins like Glenilen Farm and Irish Bread Company. Her leadership helped the social team win Gold at the 2025 Sockies, alongside multiple individual campaign awards.
Give Three Examples Of Recent Updates Or Initiatives That Have Worked Well Link To Them And Give Some Metrics On Them
JDE Always-On Paid Social Transformation: Angela led her team in rebuilding JDE's paid social from a tactical approach into a continuous, always-on awareness engine. This involved the team collaboratively developing strategies, implementing ongoing optimization, and adapting creative assets to deliver both sustained brand presence and significant efficiency gains.
Kia's Pioneering BeReal Campaign: Angela spearheaded the strategy and execution of Kia's inaugural BeReal campaign in Ireland. Working closely with her team, she navigated the complexities of launching on an unproven platform, ensuring the content was both innovative and culturally relevant, and securing client buy-in for this new initiative.
AI Capability Building and Revenue Generation: Angela took the lead in embedding AI into agency operations by conducting in-house training for the Converged Activate team. This initiative involved her team learning and applying AI tools to client work, directly resulting in the generation of €21K in new revenue for the agency, demonstrating a clear commercial outcome from internal skill development.
Why Are You Deserving Of Team Of The Year
Angela Tafalla is exceptionally deserving of the Rising Star award due to her extraordinary career trajectory, profound impact, and innovative leadership. Progressing from an intern to Paid Social Manager in just three years, she has consistently delivered measurable commercial success for major clients, including 176% ROAS uplift for JDE and a 96.5% increase in engaged website sessions for Glenilen Farm.
Angela's strategic acumen is evident in her ability to turn performance data into growth opportunities and pioneer new formats like Kia's BeReal campaign. She actively contributes to new business growth, generated €21K in new revenue by leading AI adoption, and inspires her team, helping them win industry awards.
Her continuous learning, industry involvement, and commitment to integrating client outcomes with agency growth make her a transformative force and a benchmark for emerging talent.
In just three years, Angela has progressed from intern to Paid Social Manager, evolving from campaign execution into strategic leadership, innovation and commercial growth. What distinguishes Angela is her ability to combine commercial performance, innovation and capability building. In the same year she delivered award-winning client work, pioneered new platforms, contributed to new business growth and created new agency revenue through AI adoption.