[JUDGING] We the People
Section: Instagram Public Body
Organisation Name: We the People
Instagram Questions
Name Of Brandclient
Roscommon County Council, Visit Roscommon
Personpeople Who Leads This Account
Augusto Gil, Content Creation Manager at We the People, leads the account day to day. He owns the editorial direction, develops social-first concepts, directs production and uses performance data to strengthen each content cycle. He is also the principal project and client lead, giving Roscommon County Council clear advice on where the account should go next. Jenny Murphy Byrne, Account Manager, supports planning, publishing, community management and reporting. They work closely with Roscommon County Council’s Tourism team, whose local knowledge, priorities and relationships keep the content rooted in the county. Aoife Cooney and Niall Cowley provide senior strategic and creative counsel.
Link To The Web Version Of Your Instagram Account
https://www.instagram.com/visitroscommon/
Do You Use Alt Text In Your Images And Caption Your Videos
Yes. Videos are designed for sound-off viewing and include captions or clear on-screen text. Text is checked for legibility, colour contrast and mobile-safe placement, while images receive descriptive alt text wherever Instagram supports it. Accessibility is built into briefing, production and quality assurance so that more people can discover and use the content.
Outline Your Instastrategy - Why Is Instagram For You
Roscommon competes for attention with destinations that have greater fame and marketing scale. Our Instagram strategy closes that gap by making the county feel distinctive, desirable and easy to explore. The account works as part travel magazine, part itinerary and part trusted local guide.
A video-first plan is built around outdoor adventure, heritage and culture, events, practical itineraries, and local food and businesses. Scenic Reels create desire; carousels and captions turn it into a plan through routes, timings and useful recommendations. This supports the public-body objective behind the account: attracting visitors and directing attention towards communities, attractions, events and local enterprises throughout the county.
The warm, self-aware “Rossie” voice makes the account recognisable. Creator partnerships carry Roscommon into relevant new communities, while seasonal and event content creates urgency. Results are reviewed by topic, hook, format, non-follower reach, saves and clicks. Strong ideas become series, audience questions inform future content, and proven organic creative is selected for paid support. Every post has a role in moving people from discovery to consideration and action.
How Can You Measure Impact To The Bizorg
We measure Instagram against the visitor journey. Views, reach and non-follower reach show whether Roscommon is entering new consideration sets. Shares, saves, comments and engagement reveal which experiences people value. Profile visits, link clicks and follows provide stronger evidence of planning intent and sustained interest.
From March to September 2025, Instagram delivered 248,751 views and reached 60,017 accounts. It generated 5,027 interactions, 2,743 profile visits, 634 link clicks and 873 new followers. Reach increased by 96.8% against the previous reporting period.
Performance is then used to make editorial and investment decisions. Strong themes become follow-up posts or recurring formats; retention and engagement identify the most effective hooks; audience questions influence itineraries and captions; and paid support is directed towards creative already demonstrating organic value.
Link To An Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
The Doireann Ní Ghlacáin collaboration introduced Roscommon’s landscape, heritage and experiences through a trusted cultural voice. It expanded the account’s audience while retaining a strong and authentic sense of place.
The carousel generated 78,920 views, reached 25,619 accounts and recorded 1,265 engagements. These included 1,208 likes, 48 saves, 43 shares and 9 comments, producing a 5.11% engagement rate by reach.
https://www.instagram.com/p/DOitR4_DD2Z/
Link To A 2nd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
Roscommon by Train addressed a real barrier to visiting by showing how to enjoy a Roscommon weekend without a car. Transport information, a practical itinerary and cinematic destination footage were combined in one useful, saveable Reel.
Across Meta, it generated almost 90,000 views, reached more than 60,000 people and recorded 1,700 interactions, making it one of the account’s strongest organic posts of 2025. The Instagram post recorded 310 likes and 11 comments.
https://www.instagram.com/reel/DNnVCH5MjZO/
Link To A 3rd Example Of A Great Update Include The Stats Business Accounts Have Metrics For This Update Tell Us The Purpose Of This Update
“Right, mark it down. It is happening.” turned a Christmas Festival announcement into a direct local invitation. Its confident, conversational language demonstrated the account’s distinctive “Rossie” voice while building anticipation for the event.
The post reached 3,192 accounts and generated almost 5,000 views, 144 likes and 8 saves. More than half of those reached were non-followers, and the post directly generated 62 new followers. It proved that tone of voice could drive measurable audience growth alongside event promotion.
https://www.instagram.com/p/DB--eyyIl1t/
