[JUDGING] Limerick City and County Council
Section: Video: Public Body
Organisation Name: Limerick City and County Council
Video Questions
Name Of Brandclient
Golf Limerick
Personpeople Who Runs This Campaign
Marketing Department at Limerick City and County Council
What Is The Name Of The Videovideo Campaign
Limerick is Ready for Golf
Do You Use Alt Text In Your Images And Caption Your Videos
Yes
Objectives Of Campaign And Metrics
Objectives The Golf Limerick video was developed to: • Position Limerick as Ireland's leading emerging golf destination. • Capitalise on international attention generated by the Ryder Cup. • Promote Limerick's seven golf courses under a single destination brand. • Drive tourism visits, visitor spend, and overnight stays. • Showcase the broader tourism offering of Limerick beyond golf. • Create a versatile promotional asset for digital, social media, trade, tourism, and event marketing activity. The ‘Limerick is Ready for Golf’ video has become the cornerstone visual asset for the Golf Limerick initiative, supporting the launch of the programme and forming the basis of ongoing destination marketing activity. The video has been distributed across council channels, tourism promotion networks, golf-related audiences, and industry stakeholders, helping to establish a distinctive identity for Golf Limerick and raising awareness of the county's golfing and tourism offer. Our Golf Limerick Video launched on the 26th of May as part of a five-week social media campaign. The video featured mainly on Instagram, Facebook and TikTok. It was published both on Limerick.ie and Limerick City & County Council Socials. Topline Figures Views: 2,146,126 Reach: 927,881 Engagements: 208,514
Video 1: Link To The Video Give Stats What Is The Videos Purpose
https://vimeo.com/1194691882?fl=plGolf Limerick, was created by Limerick City and County Council, to promote Limerick's golf offering, and to establish Limerick as one of Ireland's premier golfing destinations while showcasing the wider visitor experience available across the county and to maximise the long-term economic and tourism benefits of Limerick hosting the Ryder Cup 2027.
The ‘Limerick is Ready for Golf’ promotional video was developed with Keith Lawler & Co., as the flagship creative asset for this new destination marketing initiative.
More than a golf advertisement, the video tells the story of a place. It encourages audiences to dust off the clubs and proudly shouts that golf is taking over the county. Remember when you were a kid and Wimbledon was on? Everywhere you looked people were playing tennis. When Stephen Roche won the Tour De France, we all got bikes. When Limerick wins the All-Ireland, hurling sweeps us all up. That’s what happens when something special touches a culture; it consumes us!
Our Limerick is Ready for Golf video captures how golf fever is sweeping across the county, told through a distinctly Limerick perspective. The video combines cinematic golf footage with compelling destination imagery, creating a powerful narrative that appeals to both dedicated golfers and wider leisure travellers. Dedicated social cuts maximised reach and engagement.
Additional Information For The Judges
Why This Project Deserves Recognition The ‘Limerick is Ready for Golf’ promotional video exemplifies strategic destination marketing at its best. It transforms a major sporting opportunity into a long-term tourism legacy project, builds meaningful partnerships across the county, and promotes Limerick on a national and international stage through a compelling and high-quality visual story. The video beds in so much Limerick insight, charm, attractions and personality – adopting a uniquely social approach and thus providing the opportunity to have a multitude of micro-cuts for social media. By celebrating the county's natural beauty, golfing excellence, and unique sense of place, the ‘Limerick is Ready for Golf’ video has helped launch a powerful new tourism brand that will continue to benefit communities, businesses, and visitors long after the final putt of the Ryder Cup has been played.