[JUDGING] Eclipse Cinemas Bundoran
Section: Best Multiplatform Campaign - No budget
Organisation Name: Eclipse Cinemas Bundoran
Campaign Questions
Name Of Brand Client
Eclipse Cinemas Bundoran
Campaign Name
Pass it on
Personpeople Who Led This Campaign
Colm Mac Pháidín
Do You Use Alt Text In Your Images And Caption Your Videos
yes
What Objective For Campaign
To encourage customers to book in advance
Outline Your Strategy For This Campaign
We engaged with businesses and community members to say our catchphrase and pass the message on that it is cheaper online,
We do a little sketch and call out to people to pass the message on. We share their video with social tags and they share the video on their socials too - It has increased our bookings and we have formed new connections with the local business community.
What Were The Outcomes For This Campaign Metrics Next Question
Our online booking is up over 60% and we have has an excellent feedback.
What Are Your Metrics For This Campaign Real Metrics Please
Our facebook views are up 48%
Our Instagram views are up month on month since the campaign
Is There Anything Else You Want To Add Be Brief
The proof of a successful campaign for a small rural business is in the reaction of our customers. This has campaign was something we started on a whim expecting to only do it for a few weeks. Its been running now for almost a year has involved over 200 business and local services.
