[JUDGING] Laz and Lucky
Section: Best YouTube Video Series
Organisation Name: Laz and Lucky
Video Questions
Name Of Brandclient
Laz and Lucky
Personpeople Who Runs This Campaign
Laura Smyth
What Is The Name Of The Videovideo Campaign
Laz & Lucky's Draíocht Adventures | Irish Folklore Brain Breaks for Kids
Do You Use Alt Text In Your Images And Caption Your Videos
Yes. We add captions to our videos and use alt text on images where the platform supports it. Accessibility is an important part of our content, and we continue to improve our practices to ensure our Irish folklore stories and movement videos are accessible to as many children and families as possible.
Objectives Of Campaign And Metrics
The objective of the Laz & Lucky YouTube series was to create an original children's entertainment brand that combines brain breaks, movement, new music concept, I-Pop Ireland (Riverdance meets EDM meets K-Pop) and Irish folklore to encourage active play rather than passive screen time. The series was designed to introduce children aged 2–7 to Irish stories and language through fun, engaging content while building a distinctive, globally appealing children's brand. As the series was launched in its current format only two months ago, the campaign has focused on continuous testing and optimisation. Each episode has been refined using YouTube analytics, with improvements made to thumbnails, titles, pacing, storytelling, music and audience engagement. Over the past 90 days, the series has generated almost 30,000 views, while the channel has grown to 5,700 subscribers. Views per video continue to increase as each episode is refined. Analytics also indicate that YouTube has begun recommending Laz & Lucky alongside similar children's creators, suggesting that the platform i
Video 1: Link To The Video Give Stats What Is The Videos Purpose
https://youtu.be/TMNtN1ATDBw
"Can You Keep Up? PÚCA Chase Movement Challenge” showcases the high-energy, interactive side of Laz & Lucky, an Irish folklore brain break created for children who thrive on stimulation, movement and active participation. Children search for the Púca, follow the trail and respond to three Irish action words: Féach (look), Rith (run) and Stad (stop). Gaeilge is experienced through movement, visual cues and repetition rather than taught as a lesson.
The video has generated 2,611 views and 34.4 hours of watch time and 5 subs since published.
This is a **fully independent production, created and produced by me from beginning to end**, including concept development, scripting, folklore integration, movement design, music, filming, visual direction, editing and final production.
The episode demonstrates the wider Laz & Lucky series concept: **Irish folklore provides the world, movement provides the gameplay, and cúpla focal adds an authentic Irish-language layer.** It also includes a CTA directing families to the accompanying **Irish folklore stories on Spotify**, extending the experience from active movement into storytelling and heritage.
Video 2: Link To The Video Give Stats What Is The Videos Purpose
https://youtu.be/z4RlVlbOUCk
“Calm Brain Break for Kids: The Children of Lír” showcases the gentler, sensory-friendly side of Laz & Lucky. Inspired by one of Ireland’s most emotional legends, children become graceful swans through slow, controlled movement, mindful breathing, stretching, reaching and swaying. It captures the emotion of the story while giving children a calmer way to move, imagine and regulate.
Published only 18 days ago, the video has achieved 964 views, 11.3 hours of watch time and 4 new subscribers. This demonstrates that the calmer format can attract an audience alongside Laz & Lucky’s higher-energy adventures.
This is a fully independent production, created and produced by me from beginning to end, including concept development, folklore integration, movement design, music, filming, visual direction, editing and final production.
The episode demonstrates the versatility of Laz & Lucky: Irish folklore provides the emotional world, movement lets children embody the story, and brain breaks provide an accessible way to participate. A CTA also directs families to the accompanying Children of Lír audio story on Spotify, extending the experience into quiet-time and bedtime storytelling.
Video 3: Link To The Video Give Stats What Is The Videos Purpose
https://youtu.be/7eMTcmcJbbM
“5-in-1 Kids Dance” showcases the versatility of Laz & Lucky by combining movement, learning, Irish folklore and calming regulation in one interactive experience. Children bounce and dance, count shamrocks, explore a Púca adventure, practise ABC phonics through movement, then slow down with the Children of Lír calm brain break.
Released only a few days ago on Saturday**, this 30-minute video has already achieved **563 views, 20.3 hours of watch time and 2 new subscribers. Its watch time equates to approximately 2 minutes 10 seconds per view, a strong early signal for a newly released long-form video.
The format meets children at different energy and attention levels — from high-energy dance and active learning to slower, calming movement. Irish folklore provides the world, movement provides the gameplay, learning is woven naturally, and children can move between stimulation and calm.
This is a fully independent production, created and produced by me from beginning to end, including concept development, scripting, movement design, music, filming, visual direction, editing and final production.
It demonstrates the wider Laz & Lucky vision: Irish Stories, Movement & Fun, combining culture, activity, learning and imagination.
Additional Information For The Judges
Laz & Lucky is an independently created children’s series built around a simple idea: Irish Stories, Movement & Fun. Irish folklore is not simply used as a theme. It is the world in which children move, play, learn and imagine. The series combines high energy brain breaks with calmer, sensory friendly movement, storytelling, music and simple cúpla focal, allowing children with different energy and engagement needs to participate in their own way. Irish words are taught through movement and visual cues, making them accessible to children worldwide while retaining an authentic connection to Irish culture. Every element is independently developed and produced by me, from researching and adapting folklore through scripting, movement design, music, filming, editing, visual direction and final production. I continually refine the format through research, audience feedback and professional input to ensure the movement remains purposeful and appropriate for children. The ambition is to create a globally accessible children’s series that celebrates Irish heritage while introducing international audiences to Ireland through stories, movement and play. The response to both the energetic and calming formats demonstrates that this is becoming more than individual videos. It is a repeatable series format with a distinctive Irish identity and global potential.
