2016 Categories

Sockies 2016 – The Social Media Awards

Facebook Categories:

Use of Facebook by a Small Business (In-House team managed)
Use of Facebook by a Medium+ Business (In-House team managed)
Use of Facebook by a Business/Brand (Agency Run)
Use of Facebook by a Media Organisation
Use of Facebook by a Non-Profit/Organisation

Twitter categories

Best Business Twitter account – Agency Run
Best Business Twitter account – In-House Run
Best Non-Profit/Organisation Twitter account
Best Business Twitter Campaign

Mobile Categories

Best Mobile App
Best Use of Instagram
Best Use of Snapchat

SME/Business Categories

Best Blog of an SME – Reserved
Best Use of Social Media by an SME

Other Categories

Best Use of Social Media by State Body –
Customer Care across Social Media
Best Use of Social Media For Content Marketing
Best Experimental Format (Vine, Whatsapp)
Best Video/Video Campaign (non broadcast)

Campaigns

Best Integrated (cross platform) Social Media Campaign
Best use of Realtime Marketing
Zero Budget Social Media Campaign

Best Social Media Strategy*

Grands Prix

Best In-House Team*
Best Agency*
Grand Prix*

* Chosen by a panel, can’t be nominated in